Pilsen Callao - "E-nterpreters (Spanish)"

Fahrenheit DDB

Fahrenheit DDB Lima, Peru

6911

This ad is part of the ACT Responsible Collection

Brand: Pilsen Callao
Country: Peru

Advertiser: Backus

Title	E-nterpreters (Spanish)
Agency	Fahrenheit DDB
Campaign	E-nterpreters
Advertiser	Backus
Brand	Pilsen Callao
Date of First Broadcast/Publication	2022 / 3
Business Sector	Beers, Ciders, Lagers
Philosophy	The oldest beer brand in Peru developed the first bot (available in the gamers' platform Discord), which translates in real time and in sign language the conversations between friends in an online game. This allows deaf people to be part of the interaction and, therefore, to be socially included in the world of video games.
Media Type	Digital
Length	103 seconds
Partner / Chief Creative Officer	Ricardo Chadwick
Partner/Dir. General Brand Director	Alberto Goachet
Executive Creative Director	Sergio Franco
Creative Director	Aldo Silva
Creative Director	Rudy Camones
Account Director	Fiorella Espejo
Account Supervisor	Sandra Alfaro
Account Executive	Romina Polo
Account Executive	Cynthia Olaya
VP Marketing	Alvaro De Luna
Advertising Manager	Carmen María Bell-Taylor
Advertising Manager	Daniel Villarán
Advertising Manager	Andrea Ruiz
Production Company	Ka&O Films
Director	Giacomo Cochella
Post Production	Nativo Studio
Colorist	Daniel Carcelén
Animation	Hamer Valladares
Post Production	Oswaldo Montúfar
Online Artist	Fernando López
Executive Post Producer	Andrea De la Torre
Production Manager	Silvia Kamisato
Assistant Director	Camila Legaspi
Production Company	Los Javieres
Production Coordinator	Mercedes Berrospi
Agency Producer	Gabriela Chávez
Production Manager	Vanessa Díaz
Executive Producer	Alithú Rosado
Executive Producer	Luciana Cabieses
Executive Producer	Mafer Galarza
Innovation Manager	Andrea Corvetto
Sound	Sordo
Planning Director	Giuliana Lazo
Director of Brand Strategy	Jose Rodriguez
Senior Planner	Jonathan Jacobs
Planning Team	Rashide Vera Montaño
Social Media Manager	Luis Alonso Montesinos
Community Manager	Alejandro Loarte
Art Director	Carlos Hildrebrandt
Director of Photography (DOP)	Renzo Rivas
Senior Creative Copywriter	Kenny Quiroz
Technology Developement	Cirsys 3D
Development	Tunche
PR Agency	Number6