Cristal - "This passion knows no gender"

Fahrenheit DDB

Fahrenheit DDB Lima, Peru

1480

This ad is part of the ACT Responsible Collection

Brand: Cristal
Country: Peru

Advertiser: Backus

Title	This passion knows no gender
Agency	Fahrenheit DDB
Campaign	This passion knows no gender
Advertiser	Backus
Brand	Cristal
Date of First Broadcast/Publication	2023 / 4
Business Sector	Beers, Ciders, Lagers
Philosophy	To support the Peruvian Women's Football Team and increase its fan base, Fahrenheit DDB and Cristal, the beer brand that is the official sponsor of the national football team; created the campaign "This passion knows no gender". The campaign is composed of several pieces that play with the homonyms. Edison Flores is one of the best football players in Perú. These pieces are based on audio, as prejudice is visual. In this case, in the middle of the narration of recent football matches, in which everyone believes or assumes that they are listening to a play by Edison Flores, it is revealed that it is Scarleth Flores who makes the extraordinary play that can be heard.
Media Type	Digital
Length	25 seconds
Advertising Manager	Alejandro Molina
Advertising Manager	Diego Devoto
Advertising Manager	Daniel Villarán
Advertising Manager	Eduardo Miro Quesada
Advertising Manager	Alexia Barragan
Advertising Manager	Fernando Salas
Advertising Manager	Daniel Ramirez
Partner/CCO	Ricardo Chadwick
Partner/General Brand Director	Alberto Goachet
Executive Creative Director	Sergio Franco
Creative Copywriter	Alejandra Fernández
Art Director	Piero Roncall
Innovation Manager	Andrea Corvetto
Project Manager	Anaís Mercado
Production and Content General Manager	Vanessa Díaz Llontop
Executive Agency Producer	Carolina Chávez Tapia
Digital Director	Giuliana Lazo
Planning General Manager	Jose Rodriguez
Research Planner	Renato Aguilar
Social Media Manager	Alexander Agüero
Community Manager	Alejandro Loarte
Production Company	Canica Films
Director	Verónica Vasquez
Executive Producer	María Teresa Benvenuto
Assistant director and executive producer	Thaís Comitre
Director of Photography (DOP)	Mathis Willaerts
1st AC	Luis Diaz
2nd AC	Johns Cordova
Field producer	Nathalli Maguiño
Production Assistant	Lorena Ortiz
Production Assistant	Juan Pablo Urbano
Production Assistant	Elian Dueñas
Costume	Maria Fernanda Vasquez
Wardrobe Assistant	Patricia Vega
Props	Angel Sanchez
Production Mobility	Sandro Gonzales
Production Mobility	Jhonny Correa
Catering	David Sotelo
Police Protection	Juan Carlos Mamani
Police Protection	Victor Condezo
Casting	Luis Miguel Diaz
Post Production	Grecia Studios
Music / Sound Design	Sordo
Audio General Producer	Nicola Pedreros
Sound Designer	Luis Garcia
Executive Sound Producer	Andrea Ortega
Executive Sound Producer	Natalia Gamarra
Audio Post Production	Jairo Chavez
Audio Post Production	Miguel Tataje
Post Production Coordinator	Mónica Cárdenas
2D Artist	Piero Roncall