Max Bennett
Account Director at Host Havas, Sydney
Sydney , Australia
Campaign 2015 Poppy Appeal campaign
Advertiser The Royal British Legion
Brand The Royal British Legion
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Story This poignant campaign meticulously recreates portraits of First World War soldiers with modern Service men, women and veterans. This juxtaposition reminds audiences that The Royal British Legion’s Poppy Appeal supports both the Armed Forces men and women of the past, and those of today.
To create the work, portraits of modern veterans and serving personnel were photographed by Tom Reeves in the world’s oldest running photography studio. These powerful images were captured using the exact same camera, technique, and hand-painted background as Tom’s grandfather, Benjamin Reeves, used to photograph First World War soldiers in 1915. It was the first time the camera had been used in over 65 years. 
Media Type Print
Advertising Manager
Creative Director
Art Director
Account Director
Strategy Director
Account Manager
Agency Producer
Agency Producer

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