| Title | Girl |
| Agency | D'Araújo Propaganda |
| Campaign | Negligence is the lack of physical, emotional and educational care. |
| Advertiser | Fórum Catarinense Pelo Fim da Violência e Exploração Sexual Infantojuvenil |
| Brand | PFVESIJ |
| Date of First Broadcast/Publication | 2015 / 10 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Story | Behaving negligent with a child is encouraging bigger problems.Negligence is the lack of physical, emotional and educational care. A sad reality that can open the doors to criminality, school abandonment, sexual abuse, domestic accidents, many times leading to death. Negligence is a crime. If you suspect a case, call 100. |
| Media Type | |
| Executive Creative Director | Luiz Gustavo Dias |
| Art Director | Rivadávia Coura |
| Photographer | Philippe Arruda |
| Copywriter | Gustavo Ávila |