| Title | #SmartEffect |
| Agency | BBDO Portugal |
| Campaign | #smarteffect |
| Advertiser | Daimler AG |
| Brand | Smart Fortwo |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Compact & Small Cars |
| Result | The #smarteffect was a live stunt that took place in some busy streets of Lisbon, aimed at drivers that don’t drive a smart. We built two special cars that could shrink in real time and on the spot, as the non-smart drivers tried to park in between them. After watching the two cars shrink in a magical way, the non-smart drivers could read our message printed in one of the cars: “Suddenly the city makes room. This is how it feels to park a smart.” |
| Media Type | Case Study |
| Length | |
| President/CCO | Rui Silva |
| Creative Director | Marco Pacheco |
| Art Director | Ruben Rodigues |
| Copywriter | Andre Pereira |
| Account Director | Rita Bastos |
| Agency Producer | Ana Rondão |