Tennent's Lager - "Oooft 1"

John Doe Glasgow, United Kingdom

734

Brand: Tennent's Lager
Country: United Kingdom

Advertiser: C&C Group

Title	Oooft 1
Agency	John Doe
Campaign	Oooft
Advertiser	C&C Group
Brand	Tennent's Lager
Date of First Broadcast/Publication	2023 / 7
Business Sector	Beers, Ciders, Lagers
Story	The TV spot - which features the iconic song ‘Shout’ by Lulu - opens on a pal joining friends at the pub, showing up proudly with a freshly cut mullet. The reaction is mixed: a bemused and an impressed “Oooft” by friends waiting for him. The ad then moves quickly through other ‘Oooft’ scenarios, with cameos from Scottish sporting figures including football legend, James McFadden and Rachel Malcolm, the women’s rugby national team captain. The 30 second film then returns to the pub, to the proud mullet and pals, who all agree on one thing - the delicious OOOFT that only Tennent’s Lager brings as the ‘Fresh Taste that’s Raised in Scotland’. Raised in Scotland is the brand’s new platform and will guide all work in the years to come.
Philosophy	Tennent’s Lager, Scotland’s favourite and best-selling beer brand, has released a seven-figure integrated campaign, underpinned by new positioning and brought to life through a TV spot, OOH, partnerships and social content – its biggest marketing drive in over eight years. Filled with the country’s trademark humour, the work - led by integrated creative agency, John Doe - is designed to celebrate the quality of Tennent’s Lager through the playful use of the word ‘Oooft’; an expression used uniquely and generously north of the border to communicate notable or surprising things. The TVC is supported with varied and creative outdoor work, also led by John Doe, popping up across the country. This includes eye-catching typography-led OOOOOOOFTs, alongside visually impactful photography that heroes the liquid and the can. In each, bubbles and condensation form within the image to create the letters OOOF, with the word finished by the famous red T of Tennent’s.
Media Type	Outdoor/Out of Home
Length	40 seconds
Soundtrack	‘Shout’ by Lulu
Advertising Manager	Paul Menzies
Advertising Manager	Cameron Matthews
Advertising Manager	Ross Beveridge
Chief Creative Officer	Pam Scobbie
Chief Creative Officer	Dave Everson
Creative Team	Ollie Adams
Creative Team	Suzanne Waters
Creative Support	Gerry Farrell
Agency Producer	Charlie Watson
Production Coordinator	Bethan Mackenzie
Production Company	unit9
Director	Tom Brown
Director of Photography (DOP)	Sam Myers
Executive Producer	Greg Hemes
Producer	Geoff Stickler
Casting Director	Dan Jackson
1st AD	Rory Stewart
2nd AD	Callum King
Production Designer	Charles Whiteway
Focus Puller	Michael Neal
2nd AC	Keir O'Donnel
Grip	Alex Kerr
Playback	Alistair Girvan
DIT	Charlie Stewart
Gaffer	Stuart Torley
Sparks	Davey Wilson
Sparks	Freddie Chisholm
Costume	Luke Temple
Wardrobe Assistant	Rosie Well
HMU	Kat Morgan
HMU Assistant	Paula Rebanks
Offline Editor	Alex Burt
Executive Post Producer	Phil McCluney
Post Production	Tania de Sousa
Post Production	Denny Cooper
Post Production	Hannah Webster
Post Production	Alec Eves