| Title | Hardwell - Carmen Jorda - Rock the Road |
| Agency | Sounds Like Film |
| Campaign | Rock the Road - Hardwell |
| Advertiser | Apollo Vredestein B.V |
| Brand | summer Tyres |
| Date of First Broadcast/Publication | 2016 / 3 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Tagline | Hardwell - Run Wild |
| Story | Vredestein, a brand of tyre manufacturer Apollo Tyres Ltd, has unveiled a second collaborative music venture as part of its #ROCKTHEROAD campaign. After the release of the United We Are - Vredestein Remix last October, the all-new track Run Wild by DJ Hardwell & Jake Reese again features the beautiful Spanish racing driver Carmen Jorda. |
| Philosophy | In the Run Wild video, Vredestein captures the excitement of driving and blends it to stunning effect in this new musical and visual treat. Carmen Jorda is literally drawn into the Vredestein #ROCKTHEROAD race game as she skilfully navigates her way through hazardous obstacles dropped by Hardwell. Who wins? Is it just a game, or Hardwell’s desire to meet her once again in the heat of the night. As the story progresses it becomes increasingly surreal, ending in an intense dance scene as Carmen and Hardwell meet under a full moon. At the end of which the viewer will discover it was more than just a game. The Run Wild track features pop singer Jake Reese singing lyrics that support the quest of Hardwell and his memories of a lady with whom he once shared his feelings and enjoyed true freedom. He is feeling locked up, and his only wish is to once again enjoy life to the fullest together with her. He is now waiting for the right time to recapture that glorious moment. The video is now officially released and will be available tonight on www.rocktheroad.com and DJ Hardwell’s YouTube channel: www.youtube.com/user/robberthardwell |
| Media Type | Music Video |
| Length | |
| Market | United States, Brazil, India, France, Germany, United Kingdom, Spain |
| Soundtrack | Hardwell feat. Jake Reese - Run Wild |
| More Information | www.rocktheroad.com |
| Production Company | Sounds Like Film |
| Director | Rogier Gerritsen |
| Production Company Producer | Jorrit Gerritsen |
| Director of Photography (DOP) | Jeroen Simons |
| Production Manager | Arjen Oosterbaan |
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