| Title | A World We Deserve |
| Agency | FP7/DXB - McCann Worldgroup |
| Campaign | A World We Deserve |
| Advertiser | Landmark Group |
| Brand | Babyshop |
| Date of First Broadcast/Publication | 2020 / 4 |
| Business Sector | Online Retail, E-store |
| Story | amadan during COVID-19 isn’t just another Ramadan. An environment of pessimism lingers in a month that has always been one full with optimism and celebration. But, there’s a lot of good happening around us and between us. And that good is worth remembering during this crisis and even after we get through it. So, Babyshop, a children’s retailer is sharing a poignant film this Ramadan encouraging us to remember what we’ve learnt from these challenging times. And it has done so through sourcing thoughts from children around 9 countries in the world. Told through the eyes and the words of children, a moving song echoes the sentiment of remembering the good we’ve done amidst the worst of times we’ve faced, and forms the backdrop to black & white photographs with quotes from the children. The execution style was chosen to differentiate from the typical Ramadan and COVID-19 ads and break away from oft-trodden territories. |
| Media Type | Web Film |
| Length | |
| Director | Tahaab Rais |
| Head of Strategy | Tahaab Rais |
| Agency Producer | Vicky Kriplani |
| Editor | Ashraf Muhammadunny |
| Colorist | Ashraf Muhammadunny |
| Regional Creative Director | Oliver Robinson |
| Regional Creative Director | Fouad Abdel Malak |
| Copywriter | Tahaab Rais |
| Art Director | Tahaab Rais |
| Creative Director | Tahaab Rais |
| Executive Creative Director | Karim Kazan |
| Copywriter | Karim Kazan |
| Art Director | Karim Kazan |
| Creative Director | Aunindo Sen |
| Group Account Director | Vicky Kriplani |
| Singer | Brittin Lane |
| Songwriter | Tahaab Rais |
| Music Composer | Brittin Lane |
| Retoucher | Amit Borawake |
| Advertising Manager | Mitin Chakraborty |
| Advertising Manager | Mona El Zibda |
| Advertising Manager | Karla Nicoletti |
| Advertising Manager | Joana Lima |
| Production Company | FP7/DXB - McCann Worldgroup |
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