| Title | PopUp Books (Case Film) |
| Agency | FP7/DXB - McCann Worldgroup |
| Campaign | PopUp Books |
| Advertiser | WH Smith |
| Brand | WHSmith |
| Date of First Broadcast/Publication | 2020 / 5 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Mobile Advertising |
| Length | |
| Account Management | Prabhakar Iyer |
| Account Management | Tahaab Rais |
| Art Director | Jimmy Cobos |
| Art Director | Luan De Almeida |
| Animation | Lucas Fuse |
| Advertising Manager | Vallab Kumar |
| Creative Director | Josephine Younes |
| Creative Director | Nayaab Rais |
| Designer | Jimmy Cobos |
| Editor | Karien Mulder |
| Editor | Tala Chalabi |
| Executive Creative Director | Fouad Abdel Malak |
| Executive Creative Director | Oliver Robinson |
| Copywriter | Aliza Siddiqi |
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