| Title | Switched On |
| Agency | Impact BBDO |
| Campaign | Switched On |
| Advertiser | PepsiCo Inc. |
| Brand | 7UP |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Soft Drinks, Tonics |
| Story | The Campaign 7UP Switched On. The first eco-basketball court powered by solar energy that’s designed to light up when there’s a blackout, so the game never stops. Creative Execution We designed the first self-illuminating, eco-friendly basketball court with solar-charged panels that soak up the sun during the day, and glow in the dark. So when there’s a blackout, the court lights up. And the game never stops. To amplify the impact, we captured the games (pre and post blackouts), people’s reactions and shared the film on social media. Not only did it make headlines, it also lit up the Internet. The innovative court was opened at the end of 2016, with 12 more planned for 2017. |
| Media Type | Case Study |
| Length | |
| Market | Egypt |
| Executive Creative Director | Fadi Yaish |
| Creative Director | Daniel Correa |
| Associate Creative Director | William Mathovani |
| Copywriter | Simone Milani |
| Art Director | Enrico Motti |
| Producer | Anju Purushot |
| General Manager | Philippe Berthelot |
| Account Director | Mathieu Diette |
| Account Manager | Solange Constantine |
| Director | Egor Petrov |
| Editor | Amr Rabee |
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