| Title | Filet-O-Fish |
| Agency | Leo Burnett Germany |
| Campaign | McClocks |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2018 / 12 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | Recently in Germany more and more McDonald’s restaurants started to stay open until late/or started to work 24Hours. In order to advertise that, Mcdonald’s launched a new print/OOH starting November/2018. Playing around with clock watch faces as it’s source of inspiration, Leo Burnett /Thjnk achieved a very unique result: displaying a long range of products using only minimalist design, McDonald’s proves once again why every time is a good time to visit their restaurants and enjoy a good Big Mac, Fries or even a McMuffin or a Chocolate Sundae. Print advertisement created by Leo Burnett, Germany for McDonald's, within the category: Food. |
| Media Type | |
| Chief Creative Officer | Andreas Pauli |
| Chief Creative Officer | Armin Jochum |
| Executive Creative Director | Jörg Hoffmann |
| Creative Director | Florian Fehre |
| Lead Creative | Gustavo Nardini |
| Art Director / Illustrator | Gustavo Nardini |
| Art Director / Illustrator | Marco Sodano |
| Account | Netti Weber |
More Work
SEE ALLIt's Always Time for Hot Fudge Sundae
- BRAND:
- McDonald's
- AGENCY:
- Leo's Thjnk Tank
It's Always Time for Filet'O'Fish
- BRAND:
- McDonald's
- AGENCY:
- Leo's Thjnk Tank
It's Always Time for Big Mac
- BRAND:
- McDonald's
- AGENCY:
- Leo's Thjnk Tank
It's Always Time for McFries
- BRAND:
- McDonald's
- AGENCY:
- Leo's Thjnk Tank
Big Mac
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett Germany
McDouble Chilli Cheese
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett Germany
McMuffin Bacon & Egg
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett Germany
McFries
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett Germany