| Title | PROJECT AKSHAR (ALPHABETS) |
| Agency | FP7/DXB - McCann Worldgroup |
| Campaign | PROJECT AKSHAR (ALPHABETS) |
| Advertiser | SmartLife |
| Brand | SMARTLIFE |
| Posted | April 2016 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| Creative Director | Josephine Younes |
| Creative Director | Nayaab Rais |
| Creative Strategy | Tahaab Rais |
| Account Director | Vicky Kriplani |
| Art Director | Josephine Younes |
| Copywriter | Nayaab Rais |
| Copywriter | Tahaab Rais |
| Executive Creative Director | Paul Banham |
| Visual Artist | Lokesh Karekar |
| Designer | sameer ketkar |
| Director | Ashraf Muhammadunny |
| Director | Vicky Kriplani |
| Director | Tahaab Rais |
| Director | Josephine Younes |
| Director | Nayaab Rais |
| Design Director | Erol Salcinovic |
| Head of Production | Khaled Hamza |
| Studio Artist | Kashif Ahmed |
| Retouch Artist | Amit Borawake |
| Technical Lead | Pankaj Nainwal |
| Digital Design | Kim Anandani |
| Production Company | MINT MENA |
| Production Consultant | Dolly Saidy Maakhoul |
| Agency Producer | Mario Atallah |
| Business Director | Jihad Sibai |
| Photography / Illustration | W/Studio |
| Photographer | Mohammad Hajjar |