Dennis Lück
Chief Creative Officer at Jung von Matt/Limmat
Zurich, Switzerland
TitleThe Newspaper Design Edition
BriefIn the iPhone dominated Swiss market, the challenge was to promote the new Galaxy S8 as the last word in design. So on the phone's launch day, the largest daily newspaper in Switzerland was completely redesigned. The layout was changed, the font was updated, and new icons were created for each section. That way, readers made the connection between innovative design and the S8. By taking over one of Switzerland's best-known newspapers and giving it a striking new look, a connection was made between innovative design and the new Galaxy S8 phone. The revamped version of the newspaper appeared for just one day, on the launch date of the phone. Readers of a well-known Swiss newspaper were surprised to find that it had been radically redesigned overnight, with a new font, layout and icons. The one-day-only revamp was sponsored by the Galaxy S8, which was launching on the same date. Readers could see with their own eyes how innovative design and the new Galaxy S8 go literally hand in hand.
Agency
Campaign The 20 Minuten design edition
Advertiser Samsung
Brand Samsung Galaxy S8
Date of First Broadcast/Publication
Business Sector Mobile Telephones & tablets
Story Striking colour highlights, surprising graphics and an elegant serif font – all of these are features of today’s artistically presented edition of 20 Minuten in German- and French-speaking Switzerland. To mark the sales launch of the Galaxy S8 smartphone, Samsung and 20 Minuten together venture into uncharted territory with the presentation of an exclusive special edition of the commuter newspaper. The unique layout draws on the brave design of the latest Galaxy generation, with the display alone now making up the lion’s share of Samsung’s new smartphone.
Story (original language) Challenge: The new Samsung Galaxy S8 should be perceived as a new iconic design on the iPhone-dominated Swiss market.On the Galaxy S8’s launch day, the largest daily newspaper in Switzerland was completely redesigned. The layout was entirely changed, the font was updated, a uniform image concept was created, and icons were designed for each section. By doing this, an analogy to the innovative design of the new Galaxy S8 was established.
Media Type Newspaper
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Creative Director
Creative Director
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Chief Creative Officer
Consultant
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