Toyota Hilux - "HiLux In The Middle"

Saatchi & Saatchi

Saatchi & Saatchi Sydney, Australia

1191

Brand: Toyota Hilux
Country: Australia

Advertiser: Toyota Motor Corporation

Title	HiLux In The Middle
Agency	Saatchi & Saatchi
Campaign	HiLux In The Middle
Advertiser	Toyota Motor Corporation
Brand	Toyota Hilux
Posted	October 2023
Business Sector	Four Wheel Drive, SUV(Sports Utility Vehicle)
Tagline	TOYOTA AUSTRALIA LAUNCHES NEW CAMPAIGN FOR HILUX SHOWCASING THE POWER OF AN UNBREAKABLE CONNECTION VIA SAATCHI & SAATCHI
Story	In the humorous and oddly touching new Toyota Australia campaign ‘HiLux In The Middle’, Scoundrel director Tim Bullock collaborates with Saatchi & Saatchi Australia to showcase the enduring bond Toyota HiLux owners have with their truck. The film tells the story of a couple going through a separation who discover, despite the bumps in the road, that their unbreakable connection with their Toyota HiLux makes it difficult to stay apart. The campaign platform will be activated across key partnerships, out-of-home, broadcast, digital, radio, in-store and CRM. Says Vin Naidoo, Toyota Australia Chief Marketing Officer: “We know that Australia has a special relationship – an unbreakable connection, you could say, with the Toyota HiLux, built up over 50 years and is certainly one we are very proud of.” Adds Steve Cochran, Chief Creative Officer, Saatchi & Saatchi: “There’s a hugely strong legacy of work for HiLux in Australia. The opportunity to continue that is both a privilege and a kind of responsibility. We certainly hope the country thinks we’ve done that legacy proud with this fun new iteration.”
Media Type	Television
Length	90 seconds
Advertising Manager	Andrew Wearing
Advertising Manager	Kylie Graham
Advertising Manager	Brooke Butkiewicz
Advertising Manager	Yaz Malcolm
Creative Team	Jake Blood
Creative Team	Hannah Payton
Creative Team	Mac Wright
Head of Design	Tod Duke-Yonge
Chief Client Officer	Ben Court
Group Business Director	Zoe Kypros
Production Company	Scoundrel
Director	Tim Bullock
Executive Producer	Adrian Shapiro
Executive Producer	Kate Gooden
Producer	Claire Kelly
Director of Photography (DOP)	Shelly Farthing
Casting	i4casting
Editor	Adam Wills
Post Production	Adam Wills
Colorist	Edel Rafferty
Sound Designer	Simon Kane
Sound Design Company	MassiveMusic Amsterdam
Chief Creative Officer	Steve Cochran
Creative Director	Piero Ruzzene
Creative Director	Kerem Sekerci
Head of Production	Michael Demosthenous
Integrated Producer	Esta Lau
Integrated Producer	Holly De Roy
Strategy Director	Alex Speakman
Strategy Director	Joe Heath
Music Supervision	Michael Szumowski
Music Supervision	Big Sync Music