Director
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O Menino Grava
| Title | Roads Have Stories |
| Title (original language) | A estrada conta histórias |
| Agency | FCB Lisbon |
| Campaign | Roads Have Stories |
| Advertiser | FEVR/ACA-M |
| Brand | FEVR |
| Date of First Broadcast/Publication | 2018 / 11 |
| Product | World Remembrance Day |
| Business Sector | Road Safety |
| Tagline | Roads have stories. For happy endings, let's improve road safety. |
| Story | Roads have stories. Not all with happy endings. Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye. |
| Philosophy | Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye. |
| Problem | The campaign was created by FCB Lisbon to FEVR – The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18) and raise awareness to the need of a behavioural change. |
| Media Type | Television |
| Length | |
| Market | Russia, Belgium, Italy, Spain |
| More Information | https://worlddayofremembrance.org/ |
| Chief Creative Officer | edson athayde |
| Copywriter | edson athayde |
| Copywriter | Victor Afonso |
| Art Director | Diego Tórgo |
| Director | Mário Patrocínio |
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