Aurélie Durand
Senior Copywriter at We Are Social
Paris Area, France, France
TitleGoogle Escape (english)
BriefYou’re trapped in a room filled with puzzles that you have to solve in order to escape. So you reach for your phone and fire up Google. After all, Google can provide answers, maps, translations and many other advantages. To prove this, creative talents were locked in the Google Escape Room and given 40 minutes to get out using Google mobile apps. For the grand premiere, four famous YouTube creators took part and their experience was broadcast live. Viewers who wanted to join in were challenged to win tickets by solving daily riddles published on Google social channels.
Campaign Google Escape
Advertiser Google
Brand Google France
PostedNovember 2016
Business Sector Search Engines
Story Google Escape is the first branded Escape Game powered by Google France, where players had to combine the use of online tools with real-life actions to succeed, while allowing anyone to follow the experiment on social media.
Media Type Case Study
Managing Director
Account Director
Creative Director
Head of Production
Account Manager
Account Manager
Account Manager
Art Director
Creative technologist
Creative technologist
Production Company
Executive Producer

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