| Title | Rewords |
| Agency | Leo Burnett |
| Campaign | Reword |
| Advertiser | Headspace |
| Brand | Headspace |
| Date of First Broadcast/Publication | 2016 / 3 |
| Business Sector | Culture, Leisure & Sport |
| Story | The same accessibility, ease and anonymity that has made social media so essential to our everyday lives also creates an ideal breeding ground for cyber bullies. Headspace argues that kids don’t often think about the impact that their words have on their peers. To raise awareness around hurtful language, the organization created a Google Chrome extension that crosses out hurtful or aggressive language as its typed. Kids are also invited to contribute new words or phrases to enrich the organization’s database. |
| Media Type | Case Study |
| Length | |
| Art Director | Daniel Sparkes |
| Copywriter | Edwards Heckes |
| Designer | Johnson Diep |
| Account Manager | Suzi Williamson |
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