Title | Pokémon Go craze |
Agency | BBH |
Campaign | Pokémon GO craze |
Advertiser | Missing People |
Brand | Missing People |
Date of First Broadcast/Publication | 2016 / 8 |
Business Sector | Charities, Foundations, Volunteers |
Story | Vinyl posters of missing people borrow the look and feel of Pokemon balls to target gamers in the area the at risk individual was last spotted. They ask anyone with information to call the charity’s free, 24/7 and confidential helpline 116 000. The Vinyls were placed on the floor to be most visible to Pokemon gamers looking down at their phones. Posters will also run in high visibility sights in popular Pokemon hotspots as well as transport hubs, including London Waterloo station. Media has been donated by JCDecaux - one of the UK's number one leading out-of-home advertising companies company, and a key supporter of the charity.To determine the most relevant places in which to activate the campaign, BBH has cross referenced locations where high risk missing people were last spotted with popular Pokémon GO hotspots. The first of these took place at an organised Pokemon GO walk in Trafalgar square - a mass quest to catch Pokémon, battle and trade with others around central London, which attracted over four thousand attendees. |
Media Type | Ambient |
Social Media Strategy | Damola Timeyin |
Advertising Manager | Clare Cook |
Creative Team | Daniil Liakh |
Creative Team | Joshua Croston |
Creative Director | Jack Smedley |
Creative Director | George Hackforth-Jones |
Creative Director | Pablo González de la Peña |
Strategic Business Lead | Cressida Holmes-Smith |
Account Director | Kayleigh Hall |
Production Company | Black Sheep Studios |
Director | Rick Stanton |
Production Company Producer | Michelle Hagan |
Agency Producer | Tandy Tatter |
Typographer | Christian Tunstall |