You can’t fake fresh.
Take one great idea. Combine a global perspective, a multi-dimensional work history and pristine social currency and watch that one concept develop into an action that can inspire and influence
Labeled as a 'Next Gen CEO' by Refinery 29, Shannon Washington has built a dynamic career based on a solid reputation, an informed insight and a flair for the imaginative. With just under 10 years as a professional creative, Shannon has created digital first /integrated brand experiences for Beauty, Luxury Goods and Wine & Spirits categories. She proudly counts Diageo, Rimmel, Perrier, Pepsi, L'Oreal and more as a part of her brand history and breeding ground as a creative.
Currently, Shannon serves as a lead Digital Creative Director at GREY New York, focusing on Pandora Jewelry. Previous to Pandora, Shannon led digital for Pantene where she actively created work to shape a newer, younger conversation for this iconic brand. Shannon's efforts from 2013 to 2015 resulted it's stellar 2014 Oscar's social campaign and five digit growth metrics on every social platform.
Before GREY, Shannon served at the Digital Creative Director of beauty@gotham, where she advised on global digital strategy and creative for Maybelline New York, L’Oréal USA, L’Oréal Professionnel and Lindt Chocolate.
In her spare time, Shannon manages ParlourMagazine.com, an online travel magazine for women. In addition to Parlour, Shannon writes and speaks extensively on the importance of women and girls in advertising and content creation.
Existing at the cross-section of creativity, strategy, execution and culture, she's always ready for a challenge.
And it's always fresh.
Digital Creative Directior: Art + Copy
Social Media Strategy + Creative Content Direction + Production
Cross Channel Marketing Strategy
Beauty & Health, Luxury Consumer Goods, Wine/Spirits, Lifestyle/Travel, and Fashion
Full bio available at ShannonWashington.com