Chaka Sobhani
Chief Creative Officer at Leo Burnett London
London, United Kingdom
TitleFillet O Fish
Agency
Campaign Iconic Stacks
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Philosophy Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing.
Media Type Outdoor/Out of Home
Chief Creative Officer
Creative Director
Art Director
Copywriter
Designer
Designer
Head of Design
Account Director
Senior Account Manager
Account Executive
Project Director
Marketing Manager
Campaign Assistant

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