|Title||Fillet O Fish|
|Agency||Leo Burnett London|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
|Philosophy||Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing.|
|Media Type||Outdoor/Out of Home|
|Chief Creative Officer||Chaka Sobhani|
|Creative Director||Pete Heyes|
|Art Director||James Millers|
|Head of Design||Phil Bosher|
|Account Director||Steph Bates|
|Senior Account Manager||Robert Ellen|
|Account Executive||Callum Matthews|
|Project Director||Emily Green|
|Marketing Manager||Hannah Pain|
|Campaign Assistant||John McClure|
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