| Title | Fillet O Fish |
| Agency | Leo Burnett |
| Campaign | Iconic Stacks |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2020 / 1 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing. |
| Media Type | Outdoor/Out of Home |
| Chief Creative Officer | Chaka Sobhani |
| Creative Director | Pete Heyes |
| Art Director | James Millers |
| Copywriter | Andrew Long |
| Designer | David Schwen |
| Designer | Jake Arnold |
| Head of Design | Phil Bosher |
| Account Director | Steph Bates |
| Senior Account Manager | Robert Ellen |
| Account Executive | Callum Matthews |
| Project Director | Emily Green |
| Marketing Manager | Hannah Pain |
| Campaign Assistant | John McClure |
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