| Title | #myhomeland |
| Agency | Heimat Wien |
| Campaign | #myhomeland |
| Advertiser | Heimat Wien |
| Brand | Heimat Wien |
| Posted | December 2021 |
| Business Sector | Advertising Agencies |
| Philosophy | Vienna, 2020, anti Covid rules demonstration: A rightwing activist publicly ripped up the rainbow flag. A shocking action. The Viennese ad agency, “Heimat Wien” answers with a healing rainbow flag that becomes the key visual of a multi-channel campaign for solidarity. The campaign led to widespread discussions in Austrian society and on social media. And hopefully for some it even led to reflection on their homeland and what it should stand for. |
| Media Type | Case Study |
| Length | |
| Creative Director, Copywriter | Simon Pointner |
| Copywriter | Valentin Auer |
| Creative Director | Philip Krautsack |
| Art Director | Sebastian Hofer |
| Illustrator | Julia Presslauer |
| Production Company | erna & radiometric |
| Chief Executive Officer (CEO) | Markus Wieser |
| Project Manager | Mia Kerbler |
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