Title | Let's make life here sweeter! |
Agency | BBR Saatchi & Saatchi |
Campaign | Let's make life here sweeter! |
Advertiser | Strauss Group Inc. |
Brand | Elite |
Date of First Broadcast/Publication | 2016 / 10 |
Business Sector | Chocolate |
Philosophy | That's why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country's leading chocolate brand - Elite Cow Chocolate - created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.The figure's faces were inspired by the chocolate bar's unique shape with its larger cube in the middle. |
Problem | Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. |
Media Type | Television |
Length | |
Chief Executive Officer (CEO) | Yossi Lubaton |
Chief Creative Officer | Jonathan Lang |
Creative Director | Idan Regev |
Creative Director | Sharon Refael |
Creative Director | Yaron Perel |
Copywriter | Eran Spanier |
Digital Director | Idan Kligerman |
Digital Director | Maayan Dar |
Account Supervisor | Lee Bryn |
Account Supervisor | Daniel Shvartz |
Account Executive | Naor Azubel |
Production Manager | Gali Starkman |
Production Company Producer | Ayelet Rotman |
Chief Strategy Officer | Shai Nissenboim |
Strategic Planning Director | Lora Goichman |
Director of Photography (DOP) | Benny Mali |
Director of Photography (DOP) | Ofer Ben Yehuda |
Line Producer | Ran Pasternak |
Singer | Edan Alterman |