Director of Photography (DOP)
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Division 7
| Title | RollerSkating |
| Agency | DigitasLBi |
| Campaign | Whirlpool Every Day, Care 2.0 |
| Advertiser | Whirlpool |
| Brand | Whirlpool |
| Date of First Broadcast/Publication | 2022 / 10 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Philosophy | For over 100 years, Whirlpool has built home appliances specifically designed to help families care. Whirlpool is in the process of launching their new brand campaign, Whirlpool Every Day, Care 2.0, in partnership with Connected Marketing agency, Digitas in a fresh and energetic tone that celebrates focusing on the other kinds of care besides cooking, cleaning, and washing. As Whirlpool continues to forge relationships with consumers by focusing on their products’ human benefits, Digitas partnered with the brand to ideate and create a campaign highlighting how Whirlpool helps consumers care less about the small stuff and focus on what matters – the people they love. Using the dynamic vision of filmmakers, Kinopravda and a music track from Mos Def, the campaign consists of 30s, 15s, and 06s spots that highlight three main appliances – Whirlpool’s Smart Range Oven, Fan Fresh Washer and the Two in One Washer. The campaign will live across premium video, OLV, and social placements to establish a new interpretation of ‘Every day, care’ and reach its mass target. The campaign also marks the brand’s first foray into TikTok with creative work designed specifically for the platform. The colorful, animated visuals bring new energy to the social and digital spaces. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Soundtrack | "Quiet Dog (Bite Hard)" by Mos Def |
| Chief Creative Officer | Atit Shah |
| Executive Creative Director | Tim Mattimore |
| SVP Group Creative Director | Chris Jansma |
| Associate Creative Director | Rachel Reno |
| Associate Creative Director | Samantha Bordignon |
| Associate Creative Director | Brittany Druker |
| Associate Creative Director | Jordan Smith |
| Associate Creative Director | Milan Williams |
| Executive Agency Producer | Rob Tripas |
| Executive Agency Producer | Jeff Drooger |
| Account Management / Project Management | Chris Loeffler |
| Account Management / Project Management | Jimmy Van Meter |
| Account Management / Project Management | Bridget Herrera |
| Account Management / Project Management | Kohar Shrikian |
| Account Management / Project Management | Casey Van Duyne |
| Strategy Team | Steph Kelly |
| Strategy Team | Katlin Bole |
| Strategy Team | Erin Appenzoller |
| Strategy Team | Danny Weiss |
| Strategy Team | Annie Lambesis |
| Production Company | Imposter |
| Director | Kinopravda |
| Director of Photography (DOP) | Katelin Arizmendi |
| Executive Producer | Avtar Khalsa |
| Line Producer | Petra Ahmann |
| Editing Company | Nomad Editorial |
| Editor | Conor O’Neil |
| Producer | Oden Roberts |
| Sound Design and Mix | Another Country |
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