Mark Tungate

Mark Tungate

Journalist and author at Adforum
Paris, France

Summary

A British journalist and author based in Paris, Mark has written several books about marketing and branding, including Adland: A Global History of Advertising and the recent Branded Beauty: How Marketing Changed the Way We Look.

Over the course of his career Mark has reported on the creative industries for many leading journals, including Campaign, Advertising Age and The Financial Times. His writing on the marketing of fashion and beauty appears regularly in the glossy magazine Luxure.

He's also been known to do some copywriting for ad agencies, as well as providing editorial content for brands such as Diesel, MTV and Coca-Cola. 

Positions

Editorial Director
Paris, France
January 2015 - Present (2 years 9 months)
Epica is the only global creative competition judged by journalists who write about advertising, design and marketing. I host the jury, present the awards show and compile the annual Epica Book, which includes interviews with our Grand Prix winners and in-depth information about the best work. I also write content for our website – the monthly Headline Makers and Design Plus columns – and contribute content to our sister platform, Adforum.
Freelance writer and author
Paris
January 2002 - Present (15 years 9 months)
As a freelance journalist I’ve written for The Financial Times, The Times, Campaign, CNN Traveller, WGSN.com, Stylus.com and numerous others. I also write regular features on the luxury industry for the UK magazine Luxure.

As a copywriter (and sometimes ghost writer) I've worked for Diesel, Kantar Media, MTV, Publicis and TBWA.

I’m also the author of six books about media, marketing and branding:
Media Monoliths: How Great Media Brands Thrive and Survive (2003)
Fashion Brands: Branding Style From Armani to Zara (currently in its third edition) (2005)
Adland: A Global History of Advertising (currently in its second edition) (2007)
Branded Male: Marketing to Men (2008)
Luxury World: The Past, Present and Future of Luxury Brands (2009)
Branded Beauty: How Marketing Changed the Way We Look (2012)
Editor-in-Chief
Stratégies Europe
May 2000 - January 2002 (1 year 8 months)
I was the launch editor of this monthly media and marketing magazine, an English language spin-off of the French magazine Stratégies. I recruited and led a small team of international journalists, planned and wrote content and liaised with the marketing and distribution departments. I continued to write a long-running column in the French title.
Features Editor
Media International
1996 - 1999 (3 years)
I started out as a reporter on this monthly media title, moving up to deputy news editor and finally features editor. Commissioning stories from a team of journalists around the globe, I also travelled widely in Central Europe and the Middle East.
Reporter and Features Writer
PR Week
1993 - 1996 (3 years)
I covered PR agencies working in the arts and entertainment fields, including a memorable trip to the Cannes Film Festival to report on the communications machine behind blockbuster movies.
Copywriter
London, United Kingdom
1990 - 1993 (3 years)
I contributed news stories and features (you’d call it “branded content” now) to a number of high-quality in-house magazines for clients including the London Underground, Technics and Olympia & York (the property developer behind Canary Wharf in London's Docklands).
Reporter and Features Writer
Wiltshire Newspapers
1987 - 1990 (3 years)
In my very first job as a journalist, at the age of 19, I wrote news stories and features for the weekly Wiltshire Times and its sister daily paper, the Evening Advertiser. Over three fun-packed years I tried my hand at every facet of journalism, from covering crime and the local music scene to editing my own arts and culture page.

Education

National Council for the Training of Journalists

Westminster Press Editorial School, Hastings (UK)
1987 - 1988 (1 year)

Publications

Adland: A Global History of Advertising (Second Edition)

July 2013
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author Mark Tungate examines key developments in the industry, from the first print ads, to the emergence of radio and TV and the opportunities afforded by the explosion of digital media. All backed up by exclusive interviews with adland luminaries including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty, Sir Martin Sorrell and George Lois.

Fashion Brands: Branding Style from Armani to Zara (3rd Edition)

October 2012
Fashion Brands takes you 'behind the seams' to expose how the use of advertising, store design and the media can transform a mere piece of clothing into something with an almost mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders.

Branded Beauty: How Marketing Changed The Way We Look

October 2011
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business.

Luxury World: The Past, Present and Future of Luxury Brands

October 2009
With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the façades of the world's most sophisticated businesses to show the reader how they function.

Branded Male: Marketing to Men

February 2008
Branded Male paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, author Mark Tungate finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

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