In-game descriptions of the 4 missions: . Save lives in a war-torn city War is back in cities, and civilians are often injured or killed. The ICRC helps ease their suffering by restoring health services and drinking water. . De-arm mines After war ends, mines continue to kill and maim. They deprive people of water, farmland, healthcare, and education. The ICRC works to prevent this. . Rebuild vital infrastructure Education is vital: it provides opportunity as well as normalcy during conflict. The ICRC helps people continue their education after armed conflict. . Deliver lifesaving supplies The ICRC delivers life-saving supplies in conflict zones—even in isolated communities where buildings are destroyed or roads are blocked.
Philosophy
Imagine if Fortnite awarded points for saving lives, rather than taking lives? Over the past week, the International Red Cross (ICRC) has flipped the Fortnite script with the ‘Liferun’ initiative – making it possible to game for good. ‘Liferun’ is a brand-new custom creative game mode for Fortnite allowing players to act as ICRC workers and dominate the leader boards with points for good. It was launched at PAX South 2020 (Jan 17 – 19) – one of the world’s foremost gaming congresses, where FPS streaming sensation DrLupo joined ONE_shot_GURL and Lachlan on-stage to introduce Liferun’s action to tens of thousands of attendees on Sunday, January 19. Lachlan won the Fortnite Peace Prize – the very first of its kind – and so far, the activation has gained a reach of approximately 14 million users. Wunderman Thompson took the lead in a community created activation, masterminding a way for gamers to play ICRC workers in Fortnite and capture points for saving lives, instead of killing people. The agency brought the ICRC, the organization tasked with upholding rules of war globally, and Fortnite gaming community together to make a new kind of game. For Wunderman Thompson, this activation demonstrates a deep and profound understanding of the importance of a storytelling activation, the gaming community, Gen Z, Gen X, and most significantly, the way people behave within this platform.