| Title | The Shadybug |
| Agency | Selmore |
| Campaign | The Shadybug |
| Advertiser | ASN Bank |
| Brand | ASN Bank |
| Date of First Broadcast/Publication | 2019 / 10 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Money can create happiness |
| Story | The Shadybug is the fourth chapter in ASN Bank’s brand campaign sharing its responsible ethos and actions under the guiding idea ‘zo maakt geld gelukkig’ (money can create happiness). In this approachable animated commercial, ASN Bank shares its strict door policy on the companies, countries and companies it lends to.Staying true to our signature ASN Bank style, the craft approach was a hybrid mix of miniature set and CG characters with soft fabric-like textures – complete with seams – integrated into their naturalistic environments.Adding new characters to the world of ASN Bank is always a pleasure, and for our first ‘bad guy’ we focussed on comedic timing and scale to play up to the absurdity of this little leader and his ideals: from his small ladybird stature compared to the bigger bugs, to his sly little actions and the silly sounds he makes. |
| Media Type | Television |
| Length | |
| Production Company | Ambassadors |
| Account Manager | Lucinda Rosheuvel |
| Account Manager | Anja Froeling |
| Executive Agency Producer | Hanneke Kampschreur |
| Agency Producer | Jorieke de Jong |
| Creative Director | Diederick Hillenius |
| Creative Team | Sam de Greef |
| Creative Director | Vincent Lammers |
| Art Director | Nick Groeneveld |
| Production Company Producer | Bo Kops |
| Sound Producer | Zoë de Regt |
| Director of Photography (DOP) | Floris Van Der Lee |
| Production Designer | Gatze Zonneveld |
| Editor | Oscar Marmelstein |
| Editor | Junior Editor |
| Colorist | Koert van der Ploeg |
| Special Effects / VFX | Stephen Pepper |
| 2D Artist | Stephen Pepper |
| 2D Artist | Melissa Van Het Spijker |
| 2D Artist | Jeremy Verf |
| 2D Artist | Peter van Rij |
| 3D Supervisor | Ivor Ribeiro da Silva |
| 3D Artist | Ivor Ribeiro Da Silva |
| 3D Artist | Alexander Van Buggenum |
| 3D Artist | Jeroen Hoolmans |
| 3D Artist | Charlotte Vallet |
| 3D Artist | Sjoerd de Greef |
| 3D Artist | Robin Van As |
| 3D Artist | Jonathan Krijgsman |
| 3D Artist | Jeroen Cloosterman |
| 3D Artist | Ralph Meijer |
| 3D Animation | Nick Groeneveld |
| Character Design | Nick Groeneveld |
| Character Design | Maureen van der Hout |
| Character Design | Iris van den Akker |
| Character Design | Rachelle Slingerland |
| Sound Designer | Rens Pluijm |
| Music Composer | Sebastiaan Roestenburg |
More Work
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- BRAND:
- Albert Heijn
- AGENCY:
- TBWA\NEBOKO
Action Heroes
- BRAND:
- Albert Heijn
- AGENCY:
- TBWA\NEBOKO