Tele2 Rain-Powered 4G-Router - "Rain Wi-Fi"

Geometry Global

Geometry Global Moscow, Russia

Awards

10764

Brand: Tele2 Rain-Powered 4G-Router
Country: Russia

Advertiser: Tele2

Title	Rain Wi-Fi
Agency	Geometry Global
Campaign	Rain Wi-Fi
Advertiser	Tele2
Brand	Tele2 Rain-Powered 4G-Router
Date of First Broadcast/Publication	2018
Business Sector	Consumer Electronics & Audio-Visual
Story	In St Petersburg it rains 200 days per year, but fortunately there are lots of covered passageways to hide in. Unfortunately, most of them don't have mobile coverage. Mobile operator Tele2 combined these two phenomena to come up with Rain WiFi, the world's first rain-powered 4G-router. Rain flow activates a turbine that generates electricity and powers up the router. So everyone can enjoy free 4G from Tele 2. What do you get when you add two negatives together? Free WiFi, if you’re in St. Petersburg. The city, famous for both its 200 days of rain each year and its many narrow courtyards, needed a place where people would be happy to get stuck in the rain. Unfortunately, most of these covered passageways don't have mobile coverage. Based on a customer poll, mobile operator Tele2 installed rain-powered 4G routers in some of the city’s most popular dead zones and turned two negatives into a positive.
Media Type	Case Study
Length	120 seconds
Chief Executive Officer (CEO)	Maria Kovaleva
Regional Chief Creative Officer	Howard Smiedt
Creative Director	Oleg Tumanov
Copywriter	Elena Solovieva
Art Director	Oleg Sergeev
3D Designer	Vladimir Blagiy
3D Designer	Nikolay Popov
Head of Strategy	Olga Belyaeva
Planning Director	Olga Kazmina
Account Director	Alexey Kostenko
Traffic Coordinator	Larisa Vasilyeva
Agency Producer	Anna Guseva
Production Company	Studio 2.35
Production Company Producer	Dmitriy Kotovskiy
Director	Dmitriy Tuprin