Hyundai - "From Today to Tomorrow 1"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germany

1548

Brand: Hyundai
Country: Germany

Advertiser: Hyundai Motor Company

Title	From Today to Tomorrow 1
Agency	INNOCEAN Europe
Campaign	From Today to Tomorrow
Advertiser	Hyundai Motor Company
Brand	Hyundai
Date of First Broadcast/Publication	2022 / 10
Business Sector	Cars
Philosophy	With Hyundai’s large range of innovation, the brand places itself in the forefront of an electric and technological revolution. Together with Innocean Berlin and renowned director duo Dorian and Daniel, the Korean car maker created its largest European campaign to date, proving that Hyundai does not only take people from A to B, but also from today to tomorrow. Four 30-second ads, accompanied by an overarching brand film, are showcasing Hyundai’s most impactful innovations. From Car of the Year IONIQ 5 to robot SPOT, Urban Air Mobility and robotaxis. From the new IONIQ 6 to XCIENT Fuel Cell trucks and a Hydrogen City concept. The brand demonstrates how progress comes in many shapes and forms. With some innovations from today, and some for tomorrow, they all have the purpose to power people’s worlds.
Media Type	Television
Length	60 seconds
Chief Creative Officer	Gabriel Mattar
Executive Creative Director	Ricardo Wolff
Creative Director	Shelley Lui
Associate Creative Director	Wojtek Kowalik
Creative Director	Igor Karpalov
Art Director	Saymon Souza Medeiros
Copywriter	António Neto Jr.
Art Director	Gonçalo Martinho
Art Director	Elena Marin
Copywriter	Clara von Heintze
Chief Operating Officer (COO)	Jonathan Hill
Business Director	Björn Wilke
Account Director	Sven Kuebler
Account Manager	Leonie Knorr
Account Manager	Ipek Temel
Account Manager	Ichraq Sabbani
Account Manager	Sheena Rajgarhia
Head of Production	Fabian Barz
Agency Producer	Juergen Joppen
Art Buyer	Kamila Koelling
Strategy Director	Sophia Goerner
Planning Director	Anna Nowak-Otto
Strategist	Serena Merletti
Strategist	Ilaria Traverso
Production Company	Zauberberg Productions
Director	Dorian Lebherz
Director	Daniel Titz
Director of Photography (DOP)	Christophe Collette
2nd Unit Director of Photography (DOP)	Pascal Remond
Executive Producer	Frederik Poppenk
Producer	Ulrich Kreis
Producer	Nina Icks
Editor	Benjamin Entrup
Editor	Simon Klinkertz
Editor	Sebastian Stoffels
Production Designer	Rodo Fernandez Siffredi
VFX / CGI	pEpic
VFX Producer	Lion Graf
On Set VFX Supervisor	Jan Huebel
Music	2WEI Music
Sound Studio	Kraatz Studios
Sound Engineer	Stefan Kraatz
Photographer	Dave Hill
Photo Production Company	Sonda Productions
Photo Post-Production	RECOM Gmbh