Watergunz - "The Sound of Indifference"

Watergunz Tbilissi, Georgia

Awards

3524

This ad is part of the ACT Responsible Collection

Brand: Watergunz
Country: Georgia

Advertiser: Watergunz

Title	The Sound of Indifference
Agency	Watergunz
Campaign	The Sound of Indifference
Advertiser	Watergunz
Brand	Watergunz
Date of First Broadcast/Publication	2019 / 4
Business Sector	Advertising Agencies
Story	We recently launched a social campaign with a manifest to change the law and make bladed weapons less accessible to underage individuals in the country of Georgia. The problem is that there are about 50 shops in Georgia's capital where bladed weapons are accessible to everyone. As a result, more than 540 bladed weapons were recovered from Tbilisi schools within the last three years and over 80 people, 10 of which were underage, were killed with bladed weapons in the same time period. Our aim was to put the local government on the spot and we have already succeeded in part, since the lawmakers have already started working on a reform bill. However, we don't want to take the pressure off them and continue to push the initiative with various OOH activities, such as the recent "Museum of Indifference" on Tbilisi's main avenue. It must also be noted that this is the first time an advertising agency has started a completely independent, in-house social campaign in Georgia, with no sponsor, external funding, whatsoever.
Media Type	Digital
Length	118 seconds
Creative Director	Bacho Meburishvili
Art Director	Matassi Sulakauri
Copywriter	Ivane Kuparadze
Copywriter	Zura Jijiashvili
Copywriter	Toy Rua Toidze
Copywriter	Niko Ksnelashvili
Production Company	Enkeny Films
Music Composer	Tornike Karchkhadze
Electronic Specialist	Mamuka Apakidze
Strategist	Elene Gugushvili
Strategist	Mariam Mikelashvili
Graphic Designer	Baia Lomsadze
CG Artist	Akaki Kapanadze
Project Manager	Nini Dvalishvili
Project Manager	Tatia Jikia
Digital Media Strategist	Sophie Popiashvili
Director	Dato Borchkhadze
Director of Photography (DOP)	Omar Gelashvili
Set Decorator	Jimsher Berdzenishvili
Set Decorator	Giorgi Kavelashvili
Set Decorator	Gia Aprasidze
Set Decorator	Dato Omanashvili
Set Decorator	Erekle Gordeladze
Set Decorator	Kino Fabrika
Lighting	JagaGrip
Focus Puller	Dito Dekanosidze
Dolly	Goga Chanturia
Gaffer	Vazha Aprasidze
Lighting	Robert Arakelian
Lighting	Leri Kapanadze
Lighting	Misha Saganelidze
Mixer	Bacho Gvetadze
Assistant Mixer	Nika Kokhreidze
Production Designer	Dato Chkoidze
Production Designer Assistant	Zaza Gogorishvili
SFX	Dato Gvasalia
SFX	Soso Gvasalia