Umar Achraf

Umar Achraf

Digital Account Manager at FP7/BAH
Bahrain, Bahrain

Summary

Member of McCann's Global Inspiration Circle and Award-winning Social Media Specialist who is responsible for the ongoing management and growth of the brands'​ social media presence in alignment with business strategies and direction. Collaborating with cross-functional teams to develop marketing and communication plans that leverage the social media space of the brands. Responsible for developing content across owned and earned digital channels and growing the online visibility across social media platforms.

Developed and executed social media strategies for brands like Nestle, Audi, Huawei, Batelco, Ahram Beverages, Unilever, General Motors, Evyap and Juhayna.

Won awards in Dubai Lynx, MENA Effies, African Cristal and Warc Media Awards.

Expertise:
Marketing Communication, Online Advertising, Online Branding, Social Media Marketing, Online Consumer Behavior, Online PR, Social Media Analytics, Social Media Consultancy, Digital Media, Copywriting, Content Planning and on-ground activations.

(+973) 33290701
umar.achraf@live.com

Positions

Digital Account Manager
Manama, Bahrain
September 2013 - Present (4 years 3 months)
• Acting as the lead of digital client servicing.
• Developing social media strategies.
• Handling internal briefings.
Pitches won: Batelco & Ford
Awards won: Dubai Lynx & WARC Media
Social Media Executive
EGYWEB
Egypt
September 2012 - September 2013 (1 year)
• Managing social media platforms including content development and community management.
• Generating monthly analytical and listening reports.
• Working as the direct link between the client and the internal teams.
• Online media planning, buying & reporting.
• Acting as the main point-of-contact between clients and all internal teams
Pitches won: Nestle, Audi, Huawei, Ahram Beverages and Unilever

Other professional activities

Volunteer

AT. for Unsheltered Children
August 2012 - August 2013 (1 year)
Cause Children A true development for the upcoming generations who are educationally unprivileged, and giving these kids a real chance to open homes, build up families and to have proper careers.

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