| Philosophy | To protect today’s America, the U.S. Army not only needs the most advanced technology, but people behind the technology that are capable of solving our nation’s greatest challenges. Our goal was to recruit the nation’s most innovative problem solvers. In this instance, we were seeking to recruit STEM candidates. We developed an online simulated mission so difficult that only 5% of users (the most elite STEM candidates) could complete all levels. The mission was designed in WebGL and integrated multiple Google technologies. To create the levels, we reached out to Army subject matter experts to ensure they reflected the real Army skills needed to carry out real Army missions. To date only .15% of users have been able to complete all seven levels -resulting in lots of user generated content and over 7,000 players visiting goarmy.com to learn more about STEM jobs available in the U.S. Army. The Digital Advert titled Cryptaris Mission Status, 3 was done by McCann New York advertising agency for Us Army in United States. It was released in Mar 2016. |
