| Title | Survifood |
| Agency | Jellyfish |
| Campaign | Survifood |
| Advertiser | Greenpeace |
| Brand | Greenpeace |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | 0:39 0:04 / 1:11 Survifood : the next-gen food startup |
| Philosophy | Survifood is a fake food delivery platform that delivers cheap (yet nasty) food to young people. A company with an all-consuming appetite for profit and an offering which can best be summed up as: "hunger justifies the means”. Survifood holds a mirror up to society and reflects the daily lives of a hungry, poorly-fed segment of the young population of France. Greenpeace France wants to use Survifood to appeal to the presidential candidates, to elicit a reaction from the general public and to make people, especially young people, understand that food insecurity is not inevitable. Solutions do exist, for example, a social security system for food, or healthy and ethical meals priced at 1 euro in university dining halls. From the 21st February through to the 10th April 2022, Survifood, the imaginary delivery service, was supported with billboards and a full social media and influence campaign the week before the first round of the French presidential election (at the beginning of April). |
| Media Type | Case Study |
| Length | |
| Managing Director | Sandrine Reinert |
| Executive Creative Director | Thomas Guilhot |
| Creative Director | Alexandre Boutry |
| Art Director | Antoine Dezes Richard |
| Art Director | Thibaut Samter |
| Copywriter | Florian Kunlin |
| Motion Designer | Yann Guillaumaux |
| Producer | Sophie Scaglia |
| Client Partner | Guillaume Pommier |
| Account Director | Carlotta Barbanti |
| Senior Production Director | Franz Miceli |
| Senior Production Manager | Clara Maugein |
| Social Executive Producer | Pierre-Maël Galopin |
| Brand Strategist | Michael Edery |
| Senior Marketing Manager | Carol-Ann Motard |
| Photographer | Samuel Guigues |
| Retoucher | FEEL GOOD |
| Food Stylist | Natacha Arnoult |
| Production Company | Drapeau Noir |
| Production Manager | Charles Pugliesi-Conti |
| Director of Photography (DOP) | Jean-Thomas Miquelot |
| Director | Martin Zarka |
| Actor / Celebrity | Vincent Thépaut |
| Audio | Dinosaures |
| Audio | Nassim El Mounabbih |
| Music Studio | Mawashi Production |
| Music bookseller | Kaptain Music Library ASCAP |
| Influencer Management | Webedia |
| Media Agency | 14HAUSSMANN |
More Work
SEE ALLshort survifood
- BRAND:
- Greenpeace
- AGENCY:
- Jellyfish
Valspar Colors Le Blanc
- BRAND:
- Valspar
- AGENCY:
- Change, an FCB alliance