| Title | Everything a Fifth Third Better (:60) |
| Agency | Pereira O'Dell |
| Campaign | This is Banking a Fifth Third better. |
| Advertiser | Fifth Third Bank |
| Brand | Fifth Third Bank |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | "This is banking a Fifth Third better.” |
| Story | Pereira & O'Dell's campaign for Fifth Third Bank leverages the company name in fraction form 5/3 or, alternatively, 166.7% to illustrate its competitive advantage and how it goes the extra mile. |
| Media Type | Television |
| Length | |
| More Information | https://www.53.com/ |
| Music | Banjo Music |
| Producer | Angela Zappella |
| Executive Creative Director | Jason Apaliski |
| Executive Creative Director | Robert Lambrechts |
| Creative | Mandy Dietz |
| Creative | Aaron Dietz |
| VP of Production | Jeff Ferro |
| Director of Client Services | Ryan Toland |
| Executive Interactive Producer | Erin Davis |
| Communications Director | Molly Parsley |
| Managing Director | Henry Arlander |
| Chief Creative Officer & Co Founder | PJ Pereira |
| Creative Director | Michael Gurman |
| Director of Communications Strategy | Ashley Wells |
| Associate Creative Director | Katie Brinkworth |
| Senior Producer | Victoria Whitlow |
| Associate Design Director | Moses Kelany |
| Senior Brand Strategist | Beth Windheuser |
| Editor/Animator | Joel Hopper |
| Social Content Producer | Josh Diaz |
| Director of Project Management | Lindsey Anderson |
| Director of Business Affairs | Russ Nadler |
| Chief Strategy Officer | Matt Herrmann |
| Art Director | Rachel Ngun |
| Business Affairs Coordinator | Christina Hadley |
| Copywriter | Tracy Silagi |
| Account Supervisor | Alex Wilbanks |
| Senior Print Producer | Owen Bly |
| Art Director | DJ Murphy |
| Copywriter | Jonathan Carl |
| Senior Social Creative | Oscar Nilsson |
| Creative | Matt Courtney |
| Project Manager | Alysa Fukunaga |
| Group Account Director | Natalie Nymark |
| Account Supervisor, Social Lead | Heather Wargnier |
| Account Executive | Anna Raynor |
| Account Executive | Morgan Theis |
| Strategist | Breanne Brock |
| Social & Community Strategist | Sheena Wakely |
| Social Media Analyst | Luis Aguilar |
| Chief Executive Officer (CEO) | Andrew O’Dell |
| Editorial Company | Rock Paper Scissors |
| Production Company | Caviar Films Los Angeles |
| Sound Design | Barking Owl |
| Telecine | NTropic SF |
| Finish/VFX | NTropic SF |
More Work
SEE ALLBanking a Fifth Third Better (:30)
- BRAND:
- Fifth Third Bank
- AGENCY:
- Pereira O'Dell
Everything a Fifth Third Better
- BRAND:
- Fifth Third Bank
- AGENCY:
- Pereira O'Dell