Ruben Gomez

Ruben Gomez

Strategist | Brand + Digital at Deloitte Digital
San Francisco Bay Area, United States

My Latest Work

SEE ALL WORK

Summary

I'm a digital brand strategist with a strong knowledge base in startups. The future of advertising isn't advertising. I believe that the fundamental shift in advertising lies within learning and applying the behaviors of startups to that of established brands. Successful startups that scale focus on the one to one connection with their users and find innovative ways to reach their potential customers. I use several approaches of successful startups and apply them towards solving real problems for a range of brands.

I spent three years at Deutsch where I worked on the strategy side helping to uncover digital human behaviors to assist in the building of digital experiences for Target and Taco Bell. I also worked on brand development for brands like Dr Pepper Snapple Group, Pandora and Uber.

I am now a strategist at a digital consultancy and creative shop in the bay area where I'm working to solve big brand problems in a rapidly evolving digital world.

But my experience reaches beyond advertising.

Engineering: I worked with MIT graduate students on simplifying a complex design presentation to develop the first ever Hyperloop pod.

Design: Today you can find me learning App based coding languages as well as mastering design programs such as Photoshop, InDesign, and Sketch. And on the side I'm messing around with how I can contribute to the Internet of things through Arduinos and machine learning.

Entrepreneurship: During my spare time I like to strategize and execute new business ventures with a broad scope of teams. I have a couple of mini projects, one of which will launch at the end of the fourth quarter of 2017.

Feel free to reach me any time.

Cheers!

Sector Experience

Positions

Strategist | Brand + Digital (Deloitte Digital)
Heat (Advertising, not basketball)
January 2017 - Present (7 months)
I joined Deloitte Digital because I wanted the opportunity to be at the nexus of consultancy and creative and help solve massive business problems for new and existing clients.

I'm on a series of new business projects on a frequent basis which means I can cut through the clutter of endless troves of quantitative and qualitative research and deliver teams with the most useful insights applicable for creative connecting and messaging framework building. My goal is to quickly go deep into consumer behavior for the intended people that the brand would like to speak to and pull insights that no one else can.

I've worked on developing programmatic and dynamic video campaigns aimed at hyper targeted audiences on Facebook and LinkedIn.

I've also worked on enhancing digital experiences for on onboarding new and existing users of Shutterfly.

Brands I've worked on:

Sony
Shutterfly
Dropbox
New Business
Digital Strategist
Deutsch
, United States
July 2016 - January 2017 (6 months)
Deutsch
Brand Strategist on Pandora Internet Radio, Dr Pepper Snapple Group, and New Business.

UBER
- I led driver-side qualitative research where I distilled insights to inform and craft the driver-side creative brief. Check out the work below.

Dr. Pepper
- Worked on gathering cultural insights to develop creative brief for Diet Dr Pepper and Snapple beverages.

Pandora
- Used qualitative research methodologies to craft and inspire creative brief for new Pandora radio show "Questlove Supreme"
4305 Ta.co

Ta.co

BRAND:
Taco Bell
AGENCY:
Deutsch
Jr. Strategist | Brand + Digital
Los Angeles, United States
May 2015 - July 2016 (1 year 2 months)
Jr. Brand Strategist on Pandora Internet Radio
Creative AOR

- Taco Bell
Ta.co
Taco Bell's first ordering site optimized for mobile/desktop/tablet

Performed qual research across 3 different user groups

Segmentation studies

User Journey
Gained perspective and provided recommendations on how to advance TA.CO future iteration and drive qualified users and awareness to the online ordering site.

- New Business
Coors Light

I worked on conducting heavy qual research across the US for a new business pitch.
I led multiple focus groups and developed case studies that uncovered powerful insights.

- New Business
Foster Farms (AOR)

Screened for prospective candidates to identify proper demographic.
Created and Identified positioning territories.
Created actionable findings decks presented to potential clients.

- Target

I worked on product research for Target's style tool exclusively for College Students. I worked on conducting both qualitative research and quantitative research and provided recommendations for 2016.

The mweb experience we built that solved one of students biggest pain points.
https://madeforu.targetmarketingapps.com/

Focus groups
Qual/Quant research
Multicultural and GM
Optimization strategy

- Glassdoor

I worked on a positioning and communications strategy for Glassdoor.com.
My biggest contribution was the creation of white space map that Glassdoor used enterprise wide.

- Zillow.com

Conducted IDI's to use in shaping creative briefs for future brand positioning resulting in 2016 brand campaign for "HOME"
Assistant Account Executive + Jr. Account Planner
Los Angeles, United States
January 2014 - May 2015 (1 year 4 months)
Account - Target

- 2015 Grammys | Imagine Dragons Live Broadcast -- 2016 Effie Award for Branded Content
- Back to College millennial campaign 2014/2015
- Brand Quality and Pricing Strategy
- Exclusive Artists (Coldplay, Taylor Swift and others)
- CSR
- Licensing
- Hispanic
- Mobile
- Sustainable Products (Made to Matter)

Key competencies

- Cultural trends in the millennial market
- Emerging trends in generation Z market
- Thorough knowledge of mobile communication apps
- Multicultural trends in the generation Y market
- Digital production

Acted as Account Coordinator from Jan 2014-Oct 2014 then promoted onto a strategy role
Advertising Account Executive
CA 90095, United States
August 2013 - September 2013 (1 month)
• Managed six client accounts to incorporate their brands within college lifestyle.
• Performed research on various client industries to work with creative designer in developing well positioned print advertisements.
• Focused on business development by working with upper management on new revenue generation strategies for long-term sustainability.
President
Alpha Kappa Psi
December 2012 - May 2013 (5 months)
• Harnessed group dynamic to effectively reach short-term strategic goals
• Established and reached long term goals of financial stability through budgeting, forecasting, and fundraising resulting in a 500% increase in liquidity of fraternity managed funds
• Fostered creative thinking by facilitating committee ideas from concept to creation resulting in an increase in events completed year over year
• Acted as main liaison between chapter and fraternity headquarters in Indianapolis, Indiana to deliver highly important information
• Organized 40+ members in professional development through personal consulting in internship competitiveness

Education

Bachelor of Science Business Administration, Marketing Emphasis - Digital Marketing and Media

California State University-Long Beach - College of Business Administration
2011 - 2013 (2 years)
Toastmasters International - Member 2013 Alpha Kappa Psi Fraternity - Officer 2011-2013 (President 2012-2013) Student Center for Professional Development - Fellow 2011-2013

Similar Talent

Antoine Pastor
Brand strategist / Digital strategist
Les Poupées Russes
Stuart Foster
Digital Strategist
LVMH
Lisa Borden
CEO, Brand Strategist
Lisa Borden Strategy (lisabordenstrategy.com)
Yann Balbaert
Head of Digital - Digital strategist
AIR Brussels (partner of McCann)
Gurbani Chadha
Strategist
Deutsch, New York
Marc Pieterse
Strategist
Ogilvy & Mather Amsterdam
Francisco Garcia Otero
Digital
Y&R Argentina
Manolo Chada
Digital
Madre

Create a free Talent profile and become a member of AdForum

Get Started