| Title | Guilty Clothes |
| Agency | Marvelous LLC |
| Campaign | Guilty Clothes |
| Advertiser | The Survivors Trust Cymru |
| Brand | The Survivors Trust |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | When fashion journalists and influencers showed up at a "provocative" catwalk show, they were surprised to see models parading in ordinary, almost bland outfits. Then came the unveil: victims of sexual assault are often "blamed" for wearing sexy and alluring outfits. Research, however, proves that more then 90% of victims are wearing casual non-revealing clothes at the time. The girls in the fashion show wore the actual outfits worn by sexual assault victims, to underline the fact that the clothes had nothing to do with it. Stop blaming the victims. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Artem Sinyavskiy |
| Copywriter | Alina Dmitrieva |
| Art Director | Elisey Soloviev |
| Creative Group Head | Marat Shakirov |
| Strategist | Bulat Ayupov |
| Designer | Svetlana Solovieva |
| Designer | Kristina Koroleva |
| Designer | Margarita Nikolaeva |
| Production Company | Zarya Films |
| Producer | Natalja Severincik |
| Production Company Producer | Yana Sadovnikova |
| Executive Producer | Irina Stroeva |
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