Title | Have your Elf a Merry Christmas |
Agency | Havas London |
Campaign | Have your Elf a Merry Christmas |
Advertiser | Asda |
Brand | ASDA |
Date of First Broadcast/Publication | 2022 / 11 |
Business Sector | Department Stores, Supermarkets |
Story | The film opens with a loving homage to Elf’s iconic ‘street crossing’ scene – except this time, it’s a train of Asda shopping trolleys, not a New York City cab, that causes Buddy to exclaim “sorry!” as it crashes into him. This marks the beginning of a wondrous (for Buddy), if chaotic (for everyone else) trial shift, which sees Buddy marvel at Asda’s selection of Christmas goodies including some enticing icing sugar sprinkled Extra Special mince pies, eat all the free maple pigs in blankets samples, distract colleagues with his Christmas plans, and – of course – take the chance to sing loudly over the store Tannoy system. However, when the store closes and Buddy adds his own magic touch, decking out the entire shop floor in fairy lights and festive decorations (while re-christening the ‘elf checkouts’), it’s quickly apparent that when it comes to Christmas, Buddy and Asda are a match made in heaven. He’s got the job – and to his delight, he can stay. As he dashes – enthusiastically, of course – out of the store, he runs straight into the same shopping trolleys he encountered on his way in, causing a bemused colleague to smile, as the line ‘Have your Elf a Merry Christmas’ flashes up on-screen. |
Media Type | Television |
Length | |
Soundtrack | Santa Claus is Comin’ to Town |
Editor | The Assembly Rooms |
Sound | 750mph |
Brand Communications Director | Stephi Brett-Lee |
Campaign Manager | Amy Kennedy |
Production Manager | Claire Ibbotson |
Chief Executive Officer (CEO) | Xavier Rees |
Chief Creative Officer | Vicki Maguire |
Chief Client Officer | James Fox |
Creative Director | Dan Cole |
Creative Director | Andy Garnett |
Associate Creative Director | Rob Greaves |
Associate Creative Director | Sam Daly |
Art Director | Richard Gorton-Lee |
Copywriter | Mark Wilson |
Sam Kallen | |
Production Director | Dean Trendler |
Chief Strategy Officer | Britt Iversen |
Strategy Director | Flo Sharp |
Strategist | Jack Lewis-Barclay |
Managing Partner | Dave Owen |
Business Director | Jamie Bolton |
Account Director | Cherith MacRitchie |
Account Manager | Sophie Hodges |
Account Executive | Caitlin Toohey |
Head of Production | Katie Keith |
Head of Production | Head of Film |
Production lead | Olivia Riddle |
Senior Producer | Adam Henderson |
Senior Producer | Barney Ferguson |
Production Company Producer | Rhy Hogan |
Assistant Producer | Ella Myerscough-McClymont |
Media Agency | Spark Foundry |
Production Company | Rattling Stick |
Director | Daniel Kleinman |
Executive Producer | Johnnie Frankel |
Production Company Producer | Amy Appleton |
Director of Photography (DOP) | Ben Smithard |
Production Designer | Joseph Bennett |
Costume | Verity Hawkes |
Casting | Greg Kyle |
Editor | Eve Ashwell |
Post production and VFX | Framestore |
Production Creative Director | Kamen Markov |
Special Effects / VFX | Jules Janaud |
Compositing Lead | Ben Taylor |
Executive Producer | Anna MacDonald |
Grading/Online | Company3 |
Colorist | Stef Perry |
Previs | The Third Floor |
Sound Engineer | Sam Ashwell |
Daniel Breheny | |
Soho Music | |
Actor / Celebrity | Will Ferrell |