Solomon Osafile
Deputy Creative Director at Noah's Ark Communications
Lagos, Nigeria
TitleSure guy
Agency
Campaign Cancer Doesn't Know
Advertiser Airtel Nigeria
Brand Airtel Nigeria
PostedJuly 2020
Business Sector Disease Awareness, Support Groups & Associations
Story Often times, Nigerians believe that certain things like cancer are not their ‘portion’ as a result of their status whether it is religion, financial or social. These creatives debunk this mentality by reminding the audience that unlike us-humans, Cancer has no regard for authority and status. To drive the message forward, we made use of relatable ad popular slangs that we often use to refer to ourselves when we consider ourselves worthy of said status.
Media Type Print
Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter

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