Title | Sure guy |
Agency | REDWOLF |
Campaign | Cancer Doesn't Know |
Advertiser | Airtel Nigeria |
Brand | Airtel Nigeria |
Posted | July 2020 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | Often times, Nigerians believe that certain things like cancer are not their ‘portion’ as a result of their status whether it is religion, financial or social. These creatives debunk this mentality by reminding the audience that unlike us-humans, Cancer has no regard for authority and status. To drive the message forward, we made use of relatable ad popular slangs that we often use to refer to ourselves when we consider ourselves worthy of said status. |
Media Type | |
Creative Director | Solomon Osafile |
Creative Director | Adedayo Adeyemi |
Art Director | Hughes Ekpei |
Art Director | Kachi Ibejih |
Art Director | Bukola Elegbede |
Copywriter | Oladunni Elemide Williams |
Copywriter | Veronica Anani |