"It's not about 100% of Marketing, It's about lifestyle & experience"
Since before year 2000, Thiraphan was initiative and started up her own online-magazine composed with the strong contents and always-on community. The projects was supported by independent investor and operated by her Social Media Team and young blood content writers. It was defined by Mass media as "The first online magazine by GENY for Millennial people" and the project achieved over million value of those Earn media impression. After the first step of success, she has attended to study and work for "Digital Advertising" as a part of Integrated Marketing Communication. Base on the current marketing trend and situation, She thinks that today is the perfect time to focus on "Social Media Marketing" to serve Thai consumer markets and this is her rising talent to know well Thai consumer insight and well analyze to develop and implement the strong campaign and content strategy.
Social Media in Thailand, in my opinion
"The world is moving fast but not too fast for us if we are agile and keep our minds always switched on. How can we ride the wave? The primary belief is focusing on our local consumer socializing and culture. The objective to have a deep understanding of how local or Thai consumers communicate digitally. Follow by to apply worldwide top trending influential sources and innovation, with the right targeting. This can be achieve through the continuous use of the latest listening and observation tools, in addition to traditional research methods. Base on this fluid knowledge, content which connects providers and end-users can be generated. In this high-speed world, we must find ways to adapt current methods and make them more relative to tech-savy consumers.
Additionally, it's necessary to find the meeting point and relationship between the traditional and digital ways"
To be continued...