Thiraphan Vachiradechkul

Thiraphan Vachiradechkul

Intelligence & Digital Management Marketing Manager at Real Move co.,ltd (True corporation)
Bangkok , Thailand

Summary

"Think beyond, Act more and just Reach the Goal"​
I positively contribute to the field of IMC and Digital marketing

Have experienced to support the industries of FMCG/Automotive/Fashion&Beauties/Food&Beverage/Electronics/Telecommunication/Music industry/E-magazine
(Global and Local Marketing)

"I'm exploring any innovation, new and exciting!"

Personal contact:
Thiraphanv.most@gmail.com (Google+)

@Thiraphanv (Twitter)

Personal blog:
http://thiraphanv.blogspot.com (TH)

Positions

Strategic Planning / Intelligence & Digital Management (Commercial & Business Development)
True Corporation
February 2015 - Present (2 years 10 months)
Social and Digital Marketing Consultant - Independent
Social Media Marketing Landscape in Thailand
2000 - Present (17 years 11 months)
"It's not about 100% of Marketing, It's about lifestyle & experience"
Since before year 2000, Thiraphan was initiative and started up her own online-magazine composed with the strong contents and always-on community. The projects was supported by independent investor and operated by her Social Media Team and young blood content writers. It was defined by Mass media as "The first online magazine by GENY for Millennial people" and the project achieved over million value of those Earn media impression. After the first step of success, she has attended to study and work for "Digital Advertising" as a part of Integrated Marketing Communication. Base on the current marketing trend and situation, She thinks that today is the perfect time to focus on "Social Media Marketing" to serve Thai consumer markets and this is her rising talent to know well Thai consumer insight and well analyze to develop and implement the strong campaign and content strategy.

Social Media in Thailand, in my opinion
"The world is moving fast but not too fast for us if we are agile and keep our minds always switched on. How can we ride the wave? The primary belief is focusing on our local consumer socializing and culture. The objective to have a deep understanding of how local or Thai consumers communicate digitally. Follow by to apply worldwide top trending influential sources and innovation, with the right targeting. This can be achieve through the continuous use of the latest listening and observation tools, in addition to traditional research methods. Base on this fluid knowledge, content which connects providers and end-users can be generated. In this high-speed world, we must find ways to adapt current methods and make them more relative to tech-savy consumers.

Additionally, it's necessary to find the meeting point and relationship between the traditional and digital ways"

To be continued...

Thiraphan Vachiradechkul

Personal contact:
Thiraphanv.most@gmail.com (Google+)
SOCIAL MEDIA PLANNER/TEAM
Bangkok, Thailand
2014 (1 year)
"We believe our Local Social/Consumer voice"

Special Thanks Khun Jinn Powprapai

Why "CJ/WORX" ?
- Digital Agency of the year 2014 by Adman Awards 2014
- Virtual fence project, Silver, Use of technology for Mobile , Spike Asia Awards 2014
and Virtual fence project, Silver, Social for mobile, Spike Asia Awards 2014 (Only 1 of Digital agency from Thailand)

CJ/WORX, Portfolio:
- Shortlist Cannes Lions 2014
http://youtu.be/c6UV2xhogMw (BLOOD OF HOPE by AIS)
http://youtu.be/ZVKoRUoRMgo (VIRTUAL FENCE PROJECT BY SEUB NAKHASATHIEN)
- Viral campaign
http://youtu.be/3jN_QMk3mls (Magnum Finnominon Campaign)
http://youtu.be/p9HNbnhid9U (Wacoal Mood Boost-Up)

and more…
www.cjworx.com
Strategic Planning and Social Media Manager
Isobar Thailand
2013 - 2014 (1 year)
"Strategic Planning and Social Media Manager"
ISOBAR Thailand (DENTSU AEGIS NETWORK)

We bring people and brands together like never before

Isobar is a modern communications agency network, made up of a committed and diverse group of over 3,000 digital pioneers in 37 markets. Established in 2003, Isobar is the global home for the world’s finest digital pioneers and the smartest traditional marketing talent, that helps connect brands with their fans and customers by creating irresistible ideas combining creative, planning, technology and data. Together, Isobar brings people and brands together, like never before.

http://www.isobar.com/
http://www.isobar.com/th/home
http://www.dentsuaegisnetwork.com/
Asia Pacific
Campaign Asia-Pacific's most awarded Digital Agency Network in 2013
Digital agency of the year (Silver)

Education

Bachelor's degree - Communication Arts - Advertising

Assumption University
Activities and Societies: Faculty Ambassador - be representative from the faculty of Communication Arts

Bachelor's degree - ART & DESIGN - Interactive

Rangsit University
Activities and Societies: Be representative from the faculty of Art and Design which the Thesis was published in CG Plus Magazine

Digital film and multimedia

SAE Institute, Parthasarathi Puram
Activities and Societies: Bangkok World Film Festival 2004 - Showcase

Similar Talent

Sergio Arboledas Garrido
Digital Marketing Manager
Loveurope
Ahmed Ben Abdallah
Manager - Digital Marketing & Customer Experience
Accenture
Harshali Jain
digital marketing manager and public relation officer
Mediaconcept
Kenneth Parks
Digital Leader & Management Consultant
Self Employed
Vinod Mohite
Digital Marketing Consultant
Mohite Digital Services
Vinod Mohite
Digital Marketing Expert
Mohite Digital Services
John Wagner
Digital Marketing Agency
Mediaboom
Arianne Okong'o
Marketing Manager
Kenya Breweries Limited

Create a free Talent profile and become a member of AdForum

Get Started