Thiraphan Vachiradechkul

Thiraphan Vachiradechkul

Intelligence & Digital Management Marketing Manager at Real Move co.,ltd (True corporation)
Bangkok , Thailand

About me

"Think beyond, Act more and just Reach the Goal"​
I positively contribute to the field of IMC and Digital marketing

Have experienced to support the industries of FMCG/Automotive/Fashion&Beauties/Food&Beverage/Electronics/Telecommunication/Music industry/E-magazine
(Global and Local Marketing)

"I'm exploring any innovation, new and exciting!"

Personal contact: (Google+)

@Thiraphanv (Twitter)

Personal blog: (TH)


Strategic Planning / Intelligence & Digital Management (Commercial & Business Development)
True Corporation
February 2015 - Present (6 years 4 months)
Social and Digital Marketing Consultant - Independent
Social Media Marketing Landscape in Thailand
2000 - Present (21 years 5 months)
"It's not about 100% of Marketing, It's about lifestyle & experience"
Since before year 2000, Thiraphan was initiative and started up her own online-magazine composed with the strong contents and always-on community. The projects was supported by independent investor and operated by her Social Media Team and young blood content writers. It was defined by Mass media as "The first online magazine by GENY for Millennial people" and the project achieved over million value of those Earn media impression. After the first step of success, she has attended to study and work for "Digital Advertising" as a part of Integrated Marketing Communication. Base on the current marketing trend and situation, She thinks that today is the perfect time to focus on "Social Media Marketing" to serve Thai consumer markets and this is her rising talent to know well Thai consumer insight and well analyze to develop and implement the strong campaign and content strategy.

Social Media in Thailand, in my opinion
"The world is moving fast but not too fast for us if we are agile and keep our minds always switched on. How can we ride the wave? The primary belief is focusing on our local consumer socializing and culture. The objective to have a deep understanding of how local or Thai consumers communicate digitally. Follow by to apply worldwide top trending influential sources and innovation, with the right targeting. This can be achieve through the continuous use of the latest listening and observation tools, in addition to traditional research methods. Base on this fluid knowledge, content which connects providers and end-users can be generated. In this high-speed world, we must find ways to adapt current methods and make them more relative to tech-savy consumers.

Additionally, it's necessary to find the meeting point and relationship between the traditional and digital ways"

To be continued...

Thiraphan Vachiradechkul

Personal contact: (Google+)
Bangkok, Thailand
2014 (1 year)
"We believe our Local Social/Consumer voice"

Special Thanks Khun Jinn Powprapai

Why "CJ/WORX" ?
- Digital Agency of the year 2014 by Adman Awards 2014
- Virtual fence project, Silver, Use of technology for Mobile , Spike Asia Awards 2014
and Virtual fence project, Silver, Social for mobile, Spike Asia Awards 2014 (Only 1 of Digital agency from Thailand)

CJ/WORX, Portfolio:
- Viral campaign (Magnum Finnominon Campaign) (Wacoal Mood Boost-Up)

and more…
Strategic Planning and Social Media Manager
Isobar Thailand
2013 - 2014 (1 year)
"Strategic Planning and Social Media Manager"

We bring people and brands together like never before

Isobar is a modern communications agency network, made up of a committed and diverse group of over 3,000 digital pioneers in 37 markets. Established in 2003, Isobar is the global home for the world’s finest digital pioneers and the smartest traditional marketing talent, that helps connect brands with their fans and customers by creating irresistible ideas combining creative, planning, technology and data. Together, Isobar brings people and brands together, like never before.
Asia Pacific
Campaign Asia-Pacific's most awarded Digital Agency Network in 2013
Digital agency of the year (Silver)


Bachelor's degree - Communication Arts - Advertising

Activities and Societies: Faculty Ambassador - be representative from the faculty of Communication Arts

Bachelor's degree - ART & DESIGN - Interactive

Activities and Societies: Be representative from the faculty of Art and Design which the Thesis was published in CG Plus Magazine

Digital film and multimedia

Activities and Societies: Bangkok World Film Festival 2004 - Showcase

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