Ahmed Ben Abdallah

Ahmed Ben Abdallah

Manager - Digital Marketing & Customer Experience at Accenture
Paris Area, France, France

Summary

I am Digital Marketing Manager, with 10+ years experience in digital transformation. From agency (Ogilvy and DDB) to consultancy (Deloitte and Accenture) for major accounts (BNP Paribas, AXA, LV, Total, Engie). I had the opportunity to get proven track-records in marketing, branding and communications, customer expérience, service design, sales strategy, organization and leading change for large accounts and complex international environments. Intervening on innovative projects is my interest, being result-oriented is my focus and providing measurable KPI impact on business is my commitment.

In 2016 I joined Accenture as the digital marketing lead for the resources industry.

Violonist, globe-trotter and occasional runner, I am keen to share experiences and raise new challenges!

Positions

Manager - Digital Marketing & Customer Experience
Accenture
June 2016 - Present (1 year 4 months)
Digital marketing manager
Square Management
October 2015 - June 2016 (8 months)
BANKING ACCOUNT - DIGITAL CAMPAIGN ON INVESTMENT & TRADING
Digital strategy and campaign management: for the development of the retail banking investment and trading offering related to domestic market: BDDF (France), BNL (Italy), BNPPF (Belgium) and BGL (Luxembourg).
- Benchmarking for the definition of the investment offering positioning
- Digital strategy, value proposal, operating model and roadmap
- Customer experience and service design
- Industrialization of the services across the digital channels
- KPI strategy and performance reporting

RETAIL ACCOUNT - OMNICHANNEL E-COMMERCE
Customer journey and rollout initiation for a full responsive e-commerce across 12 countries.
- Customer, business and technology analysis
- Definition of value proposal through business case, operating model and roadmap
- Conducting the functional gap analysis, user journey and solutions PoC
- Program management of the deployment of the mutualized solution across 12 countries
Digital marketing & communications manager
Deloitte France
April 2012 - June 2016 (4 years 2 months)
MEDIA ACCOUNT - BRAND STRATEGY & DIGITAL GO TO MARKET
Management of the digital communications program for the EU radio network leader.
- Value proposal: from On Air to On Line
- Branding and digital business strategy
- Realization of 2 media products: INSIDE and CONNECT
- Program management for the development of the digital channels for both products
- Digital campaign management and performance monitoring
- Organization and operating

BANKING ACCOUNT - DIGITAL STRATEGY RETAIL BANKING
Digital strategy and customer experience for retail banking within the 2020 Digital Program.
- Business and strategic opportunity analysis
- Design thinking and coordination of the business and IT teams
- Definition of value proposal, operating model, roadmap and planning
- Conducting the functional gap analysis, user journey and solutions PoC and prototype deployment

INSURANCE ACCOUNT - DIGITAL CUSTOMER JOURNEY SUBSCRIPTION PLATFORM
Implentation of an insurance platform for the network aiming at increasing sales through the optimization of the "Emprunteur" journey.
- Design thinking around customer experience journey and touchpoints
- Benmarking, gap analysis and business requirements
- Value proposal and operating model for the To Be digital customer experience
- Management of the prototyping and the development

SERVICES ACCOUNT - BRAND PLATFORM AND DIGITAL CAMPAIGN
Branding strategy and digital campaign realization
Global Digital Transformation Program management
Digital marketing reverse mentoring: branding, content strategy and lead generation
Digital campaign piloting and reporting: community management, social campaign, acquisition, conversion, KPI strategy and performance reporting
Account strategic planner (senior consultant)
Paris, France
May 2010 - April 2012 (1 year 11 months)
RETAIL ACCOUNTS - CRM, OMINICHANNEL, E-COMMERCE
As part of the omnichannel development, accompaniement on redesigning e-commerce and CRM solution.
- Increasing the digital sales
- Efficient order and client relationship management
Digital marketing consultant
Paris, France
May 2008 - May 2010 (2 years)
RETAIL ACCOUNT - E-COMMERCE, CRM
As part of sales development program, marketing department put a focus on the increase of the digital sales through placing the customer at the cross-roads of the digital strategy.
- Market analysis, sales strategy and product offering development through digital go to market
- Program management of the e-commerce site and CRM platform development
- Management of the digital campaign program: adwords, social media, display, targeting and retargeting
Marketing analyst
Orange
September 2006 - May 2008 (1 year 8 months)
- Market analysis, sales strategy and product offering development through digital go to market
- Program management of web platform development
- Management of digital campaign programs: Adwords, social media, display, (re)targeting
- Supervising ads production, media planning, and coordination of ad exchanges

Education

Programme MBA (HEC) - Marketing international

Paris II - Pantheon-Assas University
2007 - 2008 (1 year)

Master of Arts (M.A.) - Management & Global Communications

The American University of Paris
2007 - 2008 (1 year)

Master - Management de l'Information et de la Communication

Paris-Sorbonne University
2006 - 2007 (1 year)

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