Recruited to establish and lead the Global Digital Center of Excellence. Created capability road map and recruited team of 50 subject matter experts. Responsible for Global Digital Strategy and Marketing Operations. Established Regional Digital Council Network.
Conceive, build, roll out and manage global enterprise capabilities and best practices covering all areas of digital including:
Agency Selection and Management
Social and VOC
Education & Regional Knowledge Transfer
Delivered Global Web and Mobile Solutions, Digital Metrics Scorecard including internal and external benchmarks and digital retail innovation.
Launched first-ever digital benchmarking survey and developed online learning platform and curriculum for eight subject areas; improved organizational competency.
Partnered with I/T, Procurement, Regulatory and Finance to define and launch a global digital development and delivery process bringing both transparency and innovation to our activities.
Led first-ever global brand social program supporting Listerine’s FIFA World Cup Sponsorship. Set up real-time news and content creation operation covering 19 markets and five languages. Launched in four months. Results exceeded CPG engagement and cost benchmarks.
Work closely with a cross-functional team including brand marketing, I/T, Finance, Legal, Business Development and Sales Strategy.