Christoph Hofbauer
Creative Director at Demner, Merlicek & Bergmann
Wien, Austria
TitleSchlepperkönig - Sea Eye
Agency
Campaign Schlepperkönig
Advertiser Sea Eye
Brand Sea Eye
Business Sector Human Rights
Story Five thousand people have drowned in 2016 in the Mediterranean Sea while fleeing their countries, but this horror is not taken seriously anymore among young europeans. We announced a game about the drama in the Mediterranean Sea. We promoted the game called 'Schlepperkönig' (king of the human trafficker) on Facebook. This caused enormous outrage, Austria's biggest newspapers reported. German and Swiss newspapers also hopped on the train. When the attention reached its peak, we showed the real scandal: The fact that a game causes more disgust than 5,000 drowned.
Media Type Case Study
Length
Art Director
Creative Director
Creative Director
Project Manager
Graphic Designer
PR
Social Media Seeding
Content Trainee
Sound

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