Michael Frolich

Michael Frolich

CHIEF EXECUTIVE OFFICER EMEA at Ogilvy PR
London, United Kingdom

Summary

Michael's time is split between Client leadership for WPP and leading Ogilvy's PR Domain in EMEA. Both roles focus on growth, operational and strategic excellence and making great work.
Michael's WPP role sees him again broaden his remit across the integrated marketing landscape and lead a WPP team of advertising, media, production, social and other creative services.
Since joining Ogilvy in 2012, Michael has led the successful transformation of Ogilvy PR in the UK and then across EMEA. Under his stewardship, the network won awards such as: 2017 EMEA Sabre Campaign of the Year, Cannes Lions, Holmes UK Agency of the Year 2015 and EAME Consultancy of the Year 2014, PRCAs Large Consultancy of the Year in 2013 + 2014 and Michael was named PRCAs Consultancy Head of the Year 2013.
In 2016, Michael contributed to Brand Marketing in The PR Handbook - a text used in multiple academic institutions around the world. In 2014, he was appointed to the International Communications Consultancy Organisation (ICCO) Board of Management.
Previously, Michael was focused on developing brand and communications strategies for some of the worlds largest brands as well as representing former President Gorbachev and his legacy projects.
Michael joined Bell Pottinger in 1996 and then to Shine Communications in 1999. He was appointed as Managing Director in 2001 and helped build a highly successful consumer hot shop. In 2003 he founded Resonate, which grew into a UK top 10, award winning (including PR Week Award Winner 2010, Gold Cannes Lion 2009, The Media Guardian Campaign of the Year 2009), consumer consultancy and became the Consumer Division of Bell Pottinger in 2007. He then worked across various Chime Plc companies (VCCP, Good Relations, Bell Pottinger) until joining Ogilvy in 2012.
Michael was a reluctant victim on BBC Radio's Moral Maze (2016); judged the 2014 Young Cannes PR Lions and the 2010 Cannes PR Lions; has regularly judged the SABRE, PRCA and PR Week Awards. 

Positions

WPP Team Leader
London, United Kingdom
May 2017 - Present (4 months)
Chief Executive Officer, Europe Middle East Africa
London, United Kingdom
March 2015 - Present (2 years 6 months)
Michael's time is split between Client leadership for WPP and leading Ogilvy's PR Domain in EMEA. Both roles focus on growth, operational and strategic excellence and making great work.

Michael's WPP role sees him again broaden his remit across the integrated marketing landscape and lead a WPP team of advertising, media, production, social and other creative services.

Since joining Ogilvy in 2012, Michael has led the successful transformation of Ogilvy PR in the UK and then across EMEA. Under his stewardship, the network won awards such as: 2017 EMEA Sabre Campaign of the Year, Cannes Lions, Holmes UK Agency of the Year 2015 and EAME Consultancy of the Year 2014, PRCAs Large Consultancy of the Year in 2013 + 2014 and Michael was named PRCAs Consultancy Head of the Year 2013.

In 2016, Michael contributed to Brand Marketing in The PR Handbook - a text used in multiple academic institutions around the world. In 2014, he was appointed to the International Communications Consultancy Organisation (ICCO) Board of Management.

Previously, Michael was focused on developing brand and communications strategies for some of the worlds largest brands as well as representing former President Gorbachev and his legacy projects.

Michael joined Bell Pottinger in 1996 and then to Shine Communications in 1999. He was appointed as Managing Director in 2001 and helped build a highly successful consumer hot shop. In 2003 he founded Resonate, which grew into a UK top 10, award winning (including PR Week Award Winner 2010, Gold Cannes Lion 2009, The Media Guardian Campaign of the Year 2009), consumer consultancy and became the Consumer Division of Bell Pottinger in 2007. He then worked across various Chime Plc companies (VCCP, Good Relations, Bell Pottinger) until joining Ogilvy in 2012.

Michael was a reluctant victim on BBC Radio's Moral Maze (2016); judged the 2014 Young Cannes PR Lions and the 2010 Cannes PR Lions; has regularly judged the SABRE, PRCA and PR Week Awards.
UK MD and EAME Brand Marketing Practice MD
London, United Kingdom
January 2012 - February 2015 (3 years 1 month)
Lead the UK business across its six Practices, to continue to grow and further develop into an agency driving influence at scale. Help EAME and Global offices to drive Brand Marketing business development and contribute across practices in the areas of strategy and creative development.

Education

BAEcon (Hons)- Economics and Politics

University of Manchester, Manchester M13 9PL

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