| Title | Buzz |
| Brief | For young children, getting an X-ray is scary. These posters in the X-ray department waiting area of a children's hospital were designed to make kids feel more comfortable with the process. Real toys based on the film Toy Story were X-rayed for the images. |
| Agency | BBDO Dublin |
| Campaign | X Ray Story |
| Advertiser | Walt Disney |
| Brand | Walt Disney |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Cinema Production |
| Story | To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas. (A collaboration between BBDO Dublin, The Walt Disney Company, Ireland and Our Lady’s Children’s Hospital, Crumlin.) |
| Media Type | |
| Creative Director | Dylan Cotter |
| Creative Director | Kirk Bannon |
| Copywriter | Des Kavanagh |
| Art Director | Kirk Bannon |
| Account Director | Niall Reynolds |
| Account Manager | Lorna Begg |
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