| Title | Aunt Edith - 40MIL |
| Agency | BBDO Atlanta |
| Campaign | Aunt Edith: 40MIL |
| Advertiser | Georgia Lottery Corporation |
| Brand | Georgia Lottery |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Lottery & Gambling |
| Story (original language) | To demonstrate the extent of what’s possible when you play, BBDO created Aunt Edith for the Georgia Lottery, a normal elderly woman with an abnormal dream: to become the newest, oldest face in hip hop. She used her money to self-fund her debut mixtape, produced by Grammy-winning producer, Needlz, and she hired DECON's Jason Goldwatch (Jim Jones, The Roots, Kid Cudi) to direct her music video. Her music video and mixtape, appropriately titled 40 MIL, drop on 10/28, and you can listen on Spotify, Apple Music, and Pandora. |
| Media Type | Music Video |
| Length | |
| Agency | BBDO Atlanta |
| Chief Creative Officer | Robin Fitzgerald |
| VP Group Creative Director | Craig Miller |
| VP Creative Director | Derrick Ogilvie |
| Associate Creative Director | Jon Mueller |
| Copywriter | Dylan Cimo |
| Art Director | Jordan Sparrow |
| SVP Account Director | Ami Weiner |
| Account Executive | Kayla Alderson |
| Executive Producer | JD Williams |
| Production Company | Decon |
| Director | Jason Goldwatch |
| Executive Producer | Misha Louy |
| Chief Strategy Officer | Mike Lobikis |
| Head of Production | Brian Turner |
| Production Company Producer | Peter Fitzgerald |
| Director of Photography (DOP) | Corey Jennings |
| Art Director | Neil Dent |
| Editing Company | Beast ATL |
| Editor | Merritt Duff |