Kat Camus
Account Director at Y&R Manila
Makati, Philippines
TitleLiter Lottery
Agency
Campaign Liter Lottery
Advertiser Chevron Corporation
Brand Caltex
Date of First Broadcast/Publication 2017 / 2
Business Sector Energy Production, Raw Materials & Minerals
Story To increase purchase of Caltex fuels, Caltex launched the Liter Lottery promo. Mechanics was simple: 1) Fill your tank with any Caltex fuel; 2) Wait for the liter meter to automatically come to a full stop; and 3) If the last number on the liter meter and your plate match, YOUR GAS IS FREE!
Media Type Outdoor/Out of Home
Length
Chief Creative Officer
Executive Creative Director
Copywriter
Studio Manager
Lead Art Director
Copywriter
Chief Creative Officer
Art Director
Business Director
Account Director
Account Manager
Strategic Planner
Production Company
Director

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started