Title | Liter Lottery |
Agency | Y&R Manila |
Campaign | Liter Lottery |
Advertiser | Chevron Corporation |
Brand | Caltex |
Date of First Broadcast/Publication | 2017 / 2 |
Business Sector | Energy Production, Raw Materials & Minerals |
Story | To increase purchase of Caltex fuels, Caltex launched the Liter Lottery promo. Mechanics was simple: 1) Fill your tank with any Caltex fuel; 2) Wait for the liter meter to automatically come to a full stop; and 3) If the last number on the liter meter and your plate match, YOUR GAS IS FREE! |
Media Type | Outdoor/Out of Home |
Length | |
Chief Creative Officer | Badong Abesamis |
Executive Creative Director | Herbert Hernandez |
Copywriter | Clara Roxas |
Studio Manager | Carlos Averion |
Lead Art Director | Sandy Salurio |
Copywriter | Issel Jayme |
Chief Creative Officer | Marcus Rebeschini |
Art Director | Judith Katigbak |
Business Director | Ags Chuapoco |
Account Director | Kat Camus |
Account Manager | Patricie Bea Quintero |
Strategic Planner | Angela Thakur |
Production Company | Sindikato |
Director | Enzo Valdez |