| Title | Friend of Honor |
| Brief | In these two films, psoriasis sufferers try to convince themselves that they’re better off hiding their skin condition. A man goes to the pool early so he can swim without anyone seeing him. A woman refuses to be maid of honour at her best friend’s wedding so she doesn’t have to wear a skin-revealing outfit. But as they reflect, they also realise they’re missing out. The man can’t swim with his little boy. The woman can’t be there for her friend. Instead of living a smaller life, get treatment for psoriasis from Stelara. |
| Agency | McCann Health |
| Campaign | Psoriasis: The Inside Story |
| Advertiser | Janssen Pharamaceuticals |
| Brand | Stelara |
| Posted | November 2017 |
| Business Sector | Health & Pharmaceutical Products |
| Story | “Psoriasis: The Inside Story (FriendofHonor)” is an online film that elevates the perception of psoriasis from a skin condition to a human condition: Affecting choices, experiences, and relationships. Its goal is to spark the realization that coping with psoriasis, rather than treating, leads to a smaller/more isolated life STELARA® is a prescription medicine approved to treat adults 18 years and older with moderate or severe plaque psoriasis that involves large areas or many areas of their body, who may benefit from taking injections or pills (systemic therapy) or phototherapy (treatment using ultraviolet light alone or with pills). |
| Media Type | Television |
| Creative Director | Auge Reichenberg |
| Creative Director | Michael Field |
| Creative Director | Oliver Trower |
| Creative Director | Frank Mazzola |
| Photographer | Jon Peter |
| Production Company | Great Guns USA |
| Director | Duncan Christie |
| Production Company Producer | Thom Fennessey |
| Agency Producer | Meredith Rizzardi |
| Agency Producer | Dan Gross |
| Account Service | Greg Lao |
| Account Service | Alison Loiacono |
| Editor | Paul La Calandra |
| Editor | Matt Hartmann |
| Editor | Sam Pugliese-Kipley |
| Strategist | Priya Karnik |
| Graphic Designer | Marina Tanner |
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