Clas Ohlson - "Are you really at home when you’re home?"

King

King Stockholm, Sweden

5830

Title	Are you really at home when you’re home?
Agency	King
Campaign	Are you really at home when you’re home?
Advertiser	Clas Ohlson
Brand	Clas Ohlson
Posted	November 2018
Business Sector	Department Stores, Supermarkets
Story	Clas Ohlson is one of the biggest home retail stores in the Nordics. Previously they’ve been known to have everything and anything at affordable prices. Now they wanted to build an emotional connection to their customers and launch their new brand promise “A better home”.This film is about showing people that Clas Ohlson really cares about life at home. And right now one of the biggest issues that people have at home is that the mobile phone has taken over. Previously our homes was a place where we could relax and shield off the outside world. But with the mobile phone it can come into our homes all the time.
Media Type	Web Film
Creative Director	Frank Hollingworth
Copywriter	Christoffer Dymling
Art Director	Linnéa Gardefjord
Art Director	Jesper Stein
Digital Director	Johan Tesch
	Calle Cassel
Account Supervisor	Sunit Mehrotra
Project Manager	Pernilla Berg
Production Manager	Asa Slattegard
Account Planner	Per Wilson
Account Planner	Michaela Wetje
Advertising Manager	Lotta Lyrå
Advertising Manager	Jacob Steen
Advertising Manager	Jeff Jacket
Production Company	Acne Production
Director	Tomas Skoging
Production Company Producer	John Ericson
Post Production	Swiss