| Title | Mother’s Day 3D World |
| Agency | Boys and Girls |
| Campaign | Mother’s Day 3D World |
| Advertiser | Fitbit Inc. |
| Brand | Fitbit |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Watches |
| Philosophy | Fitbit launch ‘Mother’s Day 3D World’ a 20-second animated film directed and animated by Cookie Studio. The film takes viewers on an excursion through a spring-time world of blooming flowers, kettlebells and yoga mats to promote its fitness watches for Mother’s Day. The animated dimension is the second iteration for Fitbit created by London-based Cookie Studio, following a winter wonderland execution for Christmas. n order to adapt the Fitbit world for this occasion, it was important that the design and palette were consistent with Fitbits brand colours, but clearly marked a change in season from the winter world. |
| Media Type | Digital |
| Length | |
| Market | United Kingdom |
| Directed and Produced by | Cookie Studio |
| Creative Director | Thiago Maia |
| Producer | Thierry Levy |
| Design | Alexis Rabeuf |
| Design | Nicola Destefanis |
| 3D Modeling | Nicola Destefanis |
| Animator | Nicola Destefanis |
| Compositing | Nicola Destefanis |
| Creative Director | Laurence O Byrne |
| Producer | Sarah Chadwick |
| Art Director | Katie Kidd |
| Copywriter | Avril Delaney |
| Account Director | Caroline Keogh |
| Account Manager | Sorcha Brady |
| Digital Strategist | Aoife Murphy |
| Music/Sound Design | denis kilty |
| Director of Digital Marketing | Briain Curtin |
| eCommerce for Fitbit EMEA | Briain Curtin |