Title | Sounds like the unreal thing |
Agency | RAPP Worldwide |
Campaign | Sounds like the unreal thing |
Advertiser | Hefty |
Brand | Hefty |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Media, Publishing & Production |
Tagline | Sounds like the unreal thing |
Story | Under the signature "Sounds like the unreal thing", the ad shows a ludic scene with a dragon dumping an enormous jet of fire in a stone. Behind it, the Hefty leader appears to capture the purest sound, instancing the concept that the studio can bring any sound idea to life, regardless of its complexity. |
Media Type | |
President | Andre Pasquali |
President | Tatiana Pacheco |
Creative Director | Felipe Andrade |
Art Director | Andre Marchesi |
Art Director | Alessandro Vieira |
Copywriter | Lucas Nascimento Silva |
Photographer | Wel Calandria |
CGI | Paulo Almeida |
Approval Client | Edu Luke |