| Title | Backyard Bliss |
| Agency | GSD&M |
| Campaign | Backyard Bliss |
| Advertiser | Northwestern Mutual |
| Brand | Northwestern Mutual |
| Date of First Broadcast/Publication | 2018 / 1 |
| Business Sector | Banking, Finance, Law & Insurance |
| Philosophy | A different take on planning for one’s financial future is espoused in this campaign from GSD&M, Austin, Texas, for client Northwestern Mutual. In this spot titled “Backyard Bliss,” there’s something to be said for investing in enjoying life today--especially while your kids are still in the house. The MJZ duo Hoffman/Metoyer--recently nominated for the DGA Award for Outstanding Directorial Achievement in Commercials--helmed this and three other spots in the Northwestern Mutual campaign which points out good financial planning can help empower people to make the most of enjoying life every single day while still preparing for the future, addressing the universal balancing act of living for now and saving for later. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Jay Russell |
| Group Creative Director | Jeff Maki |
| Group Creative Director | Tom Gilmore |
| Creative Director | Nikki Baker |
| Art Director | Nikki Baker |
| Creative Director | Leslie Shaffer |
| Writer | Leslie Shaffer |
| Director of Production | Jack Epsteen |
| Producer | Becky Carrel |
| Strategy | Michael Dezso |
| Production | Morton Jankel Zander (MJZ) |
| Director | Hoffman/Metoyer |
| Editorial | Cut and Run LA |
| Editor | Jay Nelson |
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